their own business
University alumni pursue success on the entrepreneurial
know what the name of the game is in building a business?"
asked Bruce Freeman ’73, an entrepreneur
and syndicated columnist. “It’s called ‘parlay.’
Everything you’re doing, you’re parlaying to
the next thing," building on each new experience and
connection to push the business toward greater success.
Binghamton University alumni who are entrepreneurs have
learned to parlay the most recent success into the next
opportunity. These days, alumni-to-be are getting a head
start on that lesson as a new entrepreneurship program takes
shape at the School of Management.
photo: Brian Malloy