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Alumni Leaders Conference
The Alumni Association sponsored the inaugural Alumni Leaders Conference April 26-27. More than 200 alumni volunteers returned to campus for a set of programs intended to strengthen their relationships with the University. Hear some of our attendees talk about why they've stayed connected to Binghamton. See photos from the conference at our Shutterfly site.

 

Rep. Hakeem Jeffries '92 speaks to alumni
The first Binghamton University graduate elected to U.S. Congress was the featured speaker at the Alumni Association Special Recognition Awards Ceremony, held April 27. The ceremony was the culmination of the Alumni Leaders Conference.

 

HOMECOMING 2013 - OCT. 11-13
Make plans to return to Binghamton and enjoy a wonderful fall weekend. Homecoming is a great time to see your friends, relive treasured memories and make new ones. Visit the Homecoming website today to add your name to our attendee list, and to see who else is planning to be here.

 

The Anderson Center for the Performing Arts has released its schedule for the 2013-14 season. Among the performers set to take the stage are the Doobie Brothers, Sherrie Maricle '84, and Galumpha (featuring the talents of David Friedheim '82; Andy Horowitz '89; Vivake Khamsingsavath '09; Howard Klein '02; Will Matos '10; Greg O'Brien '86, MA '05; Emiko Okamoto '13; Erin Stanley '09; and Marlon Torres '02).

 

Binghamton University seeks a bold visionary to fulfill the role of Director of University Career Services. This key staff member will oversee a talented staff of 14 and a comprehensive program including four core service areas: counseling, career development programs, experiential education, and employer services. See the job description and apply today.

 

Binghamton University's CODESMART™ Program provides dynamic online training that enables new and current medical coding professionals to be proficient with the new ICD-10 coding system. With successful completion of this program, you will gain new knowledge and enhance your skill sets to be well prepared to pass the American Coding Quality Association certification exams. Learn more and register today.

 

Capital One

 

Liberty Mutual

 

Alumni share social media best practices

 

By Steve Seepersaud

Social media have forever changed the way we communicate, both professionally and personally. During the Alumni Leaders Conference held April 27 on campus, alumni panelists — all of whom are communications professionals with proven track records in using social media to achieve business objectives — shared their advice and insights.

Marc Brooks '05, senior producer for partner solutions for Major League Baseball Advanced Media, said the social media landscape can be confusing, with a dizzying amount of platforms and analytical tools. In his professional work, Brooks' most important goals are engaging with baseball fans and building brand loyalty.

"Our approach has been to interact with people," Brooks said. "You need authentic, interesting and unique content. Photos are really great, rich media that people can get engaged with. You have to be real, and you can't use that same marketing phrase over and over again."

"The more engagement you have, the better," said Chris Strub '07, social media director for Binghamton-based advertising agency Ad Elements. "The more people like what you're saying, the more people are going to see it."

Rick Krisburg '88, MBA '90, executive vice president for The A Team in New York, said he uses social media to build his personal brand. In his work as an adjunct instructor at the Fashion Institute of Technology, he stresses that the most important use for social media should be professional networking.

"Why are we so addicted to social media?" Krisburg said. "We use them to stalk and to brag. You go onto Facebook to see if people are having more interesting lives than yours."

Gary Kibel '90, MBA '92, chair of the Alumni Association's Communications & Social Media Committee, encouraged those in attendance to follow the alumni pages on Facebook and Twitter, and join the Professional Network and Job Forum groups on LinkedIn.

"With social media, there is the combination of ADHD, stalking and bragging, but there's so much more," Kibel said. "People do post jobs to the 10,000 people on the Job Forum group. If you're looking for a job, hopefully you will look there."

 

 

BE ENGAGED - MAKE A DIFFERENCE: Learn more about how you can make an impact as an alumni volunteer. We have a number of ways you can be involved; we are certain you will find at least one that matches your talents and interests.

 

 

 

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Last Updated: 11/12/13