Alumni share social media best practices
By Steve Seepersaud
Social media have forever changed the way we communicate, both professionally and personally. During the Alumni Leaders Conference held April 27 on campus, alumni panelists — all of whom are communications professionals with proven track records in using social media to achieve business objectives — shared their advice and insights.
Marc Brooks '05, senior producer for partner solutions for Major League Baseball Advanced Media, said the social media landscape can be confusing, with a dizzying amount of platforms and analytical tools. In his professional work, Brooks' most important goals are engaging with baseball fans and building brand loyalty.
"Our approach has been to interact with people," Brooks said. "You need authentic, interesting and unique content. Photos are really great, rich media that people can get engaged with. You have to be real, and you can't use that same marketing phrase over and over again."
"The more engagement you have, the better," said Chris Strub '07, social media director for Binghamton-based advertising agency Ad Elements. "The more people like what you're saying, the more people are going to see it."
Rick Krisburg '88, MBA '90, executive vice president for The A Team in New York, said he uses social media to build his personal brand. In his work as an adjunct instructor at the Fashion Institute of Technology, he stresses that the most important use for social media should be professional networking.
"Why are we so addicted to social media?" Krisburg said. "We use them to stalk and to brag. You go onto Facebook to see if people are having more interesting lives than yours."
Gary Kibel '90, MBA '92, chair of the Alumni Association's Communications & Social Media Committee, encouraged those in attendance to follow the alumni pages on Facebook and Twitter, and join the Professional Network and Job Forum groups on LinkedIn.
"With social media, there is the combination of ADHD, stalking and bragging, but there's so much more," Kibel said. "People do post jobs to the 10,000 people on the Job Forum group. If you're looking for a job, hopefully you will look there."
BE ENGAGED - MAKE A DIFFERENCE: Learn more about how you can make an impact as an alumni volunteer. We have a number of ways you can be involved; we are certain you will find at least one that matches your talents and interests.