Like many students of her generation, Deborah Broderick '81 didn't immerse herself in Binghamton University extracurricular activities. She went to class, studied and hung out with friends, but she didn't go to games or write for the school paper. She wasn't a "club joiner."
"But that's not to mean as an alumna, I don't feel a strong connection with the University," she said. "I absolutely do."
Through her work as associate vice president of marketing communications at New York University, Broderick uses her skills to better her alma mater by sitting on the Binghamton University Magazine advisory council and, most recently, sharing her devotion to her work with Binghamton sophomore Gina Aufiero through the Liberal Arts to Careers Externship (LACE) program.
As an anthropology major in Harpur College, Aufiero was impeded from exploring a career interest in marketing because formal classes on the subject are generally reserved for School of Management students. But through the LACE program, Broderick put Aufiero into a real-world marketing environment. During the summer, she shadowed Broderick's colleagues, attended meetings, went to lunch with employees and saw how projects evolved. Aufiero quickly realized how her major related to the field.
"It's really all about understanding people and your audience and communicating your product in the right way," she says. "That's all about understanding culture."
By making that connection, Aufiero can now make informed choices about electives, internships, minors and other academic options during her junior and senior years, which is precisely the aim of LACE.
This summer, 16 students and 16 alumni participated in the pilot program, with more sessions planned for winter break and next summer. Sophomores and juniors with a minimum grade-point average of 2.75 are eligible to apply, though selection is based on an evaluation of their application, résumé and a letter of recommendation. Preference is given to sophomores. Selected students are matched with alumni in careers in which the students have shown an interest.
Jess Lorden '83, associate general counsel at IBM, was one of a team of alumni who mentored Aleksandar Vukasinovic through LACE. A quadruple major — human development, financial economics, political science and computer science — Vukasinovic is considering a career in law but, obviously, has wide interests. Lorden took that into account when designing his externship, seeking to expose him to IBM's business culture, computer manufacturing and her own passion for corporate law practice.
"It's such a rare opportunity to get an insight into the legal world at the stage that I am and to see how business in conducted," Vukasinovic said. "And when we were going to the chip factory, it was eye-opening to see this process done. You read about it in a textbook and you see a picture, but it's different when you actually go there and get into the white suit and start interacting with the environment."
By the end of his externship, Vukasinovic felt part of the team, like he had been at IBM far longer than his handful of visits. He appreciates his new friendships with the alumni and knows they will last well into the future. The alumni feel the same way.
"We all felt really good about what we did and we got to meet a current student who we now have a connection with, that we can continue to help going forward," Lorden said. "It was really fun to have someone who is living it now at Binghamton."
For more information or to participate, contact Wendy Neuberger '81, MBA '84, at 607-777-2400 or firstname.lastname@example.org.Back to top
Reaching Higher magazine coming to alumni soon
By Steve Seepersaud
The fall 2011 issue of Reaching Higher: The Binghamton University School of Management Magazine will soon be mailed to SOM alumni. Among the stories in the magazine: SOM is preparing the global business leaders of tomorrow, a student-run stock fund is making the right moves, where some student start-up businesses are today and a look at some alumni eschewing traditional career paths.
Here are some of the latest happenings inside the school:
* SOM welcomes three full-time faculty members, who begin service this fall: Anthony Meder, accounting, PhD, The Ohio State University; Linna Shi, accounting, PhD, Syracuse University; and Seth Spain, organizational behavior, PhD, University of Illinois.
* The Dean’s Office reorganized following the retirement of Assistant Dean Vincent Pasquale. Subimal Chatterjee, professor of marketing, was promoted to associate dean, overseeing faculty, research and doctoral programs. George Bobinski remains associate dean, overseeing undergraduate and master’s programs.
* The school launched a new Executive MBA program in midtown Manhattan this month. The program — which enables students to earn a degree in 18 months without leaving their full-time jobs — is for working professionals who do not have undergraduate business degrees.
Two professors receive 2011 IBM Faculty Awards
By Eric Coker
Scott Craver, associate professor of electrical and computer engineering, and Nagen Nagarur, chair and associate professor of systems science and industrial engineering, were honored at a ceremony, held last month at the Anderson Center, that also highlighted the longtime partnership between IBM and the Watson School.
The IBM Faculty Awards are intended to foster collaboration between researchers at leading universities and those in IBM research, development and services organizations, and to promote curriculum innovation to stimulate growth in disciplines and geographies strategic to IBM.
"Most importantly, you have to be an outstanding contributor and recognized in your field of study," said Kerin Flannery, IBM Endicott senior location
Binghamton University was the only New York state school to have multiple award recipients. Three other New York universities had professors honored.
Craver's cash award will go toward enhancing his course on security engineering. In 2009, Craver was chosen as one of 100 recipients of the Presidential Early Career Award for Scientists and Engineers (PECASE). It is the highest honor bestowed by the federal government during the early years of a scientist's or engineer's career.
"I'm honored to receive this award," Craver said. "It will go a long way to helping us develop and expand our security-engineering curriculum."
Nagarur's cash award will be used to help broaden a systems-engineering course to younger students.
"This is indeed a great honor," he said. "We've been working with IBM for a number of years through internship programs and other things. This award lays down a nice foundation for our course in systems engineering, as we are trying to put more emphasis on the systems engineering part of the systems science and industrial engineering program."
IBM and University officials celebrated collaborations such as the Linux Technology Center and the Integrated Electronics Engineering Center, along with the students who have served as research associates and worked for University Delivery Services for the 100-year-old company.
Dean lives Westminster dream
By Steve Seepersaud
For years, Joyce Ferrario's friends told her that she needed to step onto the green carpet at least once. They were referring to the floor at New York's Madison Square Garden during the Westminster Kennel Club Dog Show. Earlier this year, the dean of the Decker School of Nursing and her 3-year-old Cardigan Welsh Corgi, Francesca, entered the ring for their first Westminster competition.
"The air is electric around the Garden," Ferrario said. "You go out on the street and there are lots of dogs and people stopping to have their pictures taken with them."
Westminster wasn't Ferrario's first dog show. Francesca competes in about 10 shows a year. While she did not win at Westminster, Francesca had to be an American Kennel Club champion of record in order to compete; she earned a championship in 2009 at the Grand River Kennel Club show in Ohio. She also earned Best of Breed in 2010 at the Wine Country Circuit Dog Show in Romulus, N.Y.
"When they place her on the table, she'll look up at the judges and bat her eyes," Ferrario said. "Her personality causes the judges to take a second look at her."
Though Francesca gets points for personality, the judges would prefer her coat to be shorter, straighter and more coarse, Ferrario said.
To ready herself for dog shows, Ferrario started an exercise program. She suffers from rheumatoid arthritis, so the running and standing that are part of training and handling a dog can be grueling.
"I chose this breed because of its short legs, so I wouldn't have to run with a longer-legged dog," she said. "But I still have to run at an appropriate pace to show what the dog can do. She's a herding dog, so she'd have to run after livestock."
In addition to being a winning show dog, Francesca is special because she's named after Ferrario's late father, Frank.
"If he knew how much money I spent on this dog, he'd come after me, so I figured this would smooth him over," she said.
Human development adds faculty member
By Eric Coker
Hyeyoung Kang, assistant professor of human development, specializes in youth development, immigrant families and youth, and parent-child relationships.
Kang, from Pasadena, Calif., previously served as a visiting teaching associate at the University of Illinois.
She received her bachelor's degree in sociology and psychological services from the University of San Francisco and her doctorate in human and community development from the University of Illinois at Urbana-Champaign.
Kang's "Redeeming immigrant parents: How Korean American young adults narrate their childhood" has been featured in the Journal of Adolescent Research.
At Binghamton University, Kang will teach Child Development and Research Methods.
She enjoys cooking, eating out, concerts and movies.
New faculty member joins GSE
By Eric Coker
Michael Rozalski, associate professor in the Graduate School of Education, specializes in violence prevention and students with behavior disorders.
Rozalski received his undergraduate degree in psychology from St. Mary's College of Maryland and his graduate degree in special education and juvenile justice from the University of South Carolina.
Rozalski, from Baltimore, previously taught at SUNY Geneseo.
At Binghamton University, Rozalski will teach Positive Approaches to Behavioral Intervention. He enjoys soccer and reading.