Typography

Typography is an important element in the University’s brand identity system, and we have made the following type selections to best represent the University’s voice and to maintain a consistent tone throughout various communications. View a portfolio of Binghamton University branded materials.

Primary Fonts

  • Chronicle (serif): may be used for body text or headlines, available at typography.com

    Gotham font sample
  • Gotham (sans serif): may be used for body text or headlines, available at typography.com

    Gotham font sample
  • Museo/Museo Slab 500, 700 and 900 (serif): use only for headlines, available in the Adobe Creative Cloud Typekit or can be purchased at fonts.com

    Gotham font sample

Substitute Fonts

*Use only when Chronicle, Gotham or Museo are unavailable:
  • Helvetica (sans serif)
  • Garamond (serif)