Spring 2011

SOM students have a wise idea



Feature Image
Steve Seepersaud
School of Management students, from left, Mihir Desu, Elliot Nasser, Jason Brandt, Jonathan Guerrera and Hyunwoo Yoo (not shown) created WiseResume.com.

A new business called WiseResume.com was declared a winning idea, earning $2,500 in startup funds for the School of Management students who created it.

Jason Brandt, Mihir Desu, Jonathan Guerrera, Elliot Nasser and Hyunwoo Yoo won the 16th Botnick Entrepreneurship Competition in December. They and three other groups of finalists presented their business plans before a panel of judges, all experienced entrepreneurs.

WiseResume.com is designed to fill the gap between on-campus career development centers and high-priced career coaches. If someone is looking for a job in finance, for example, Wise Resume.com can connect him or her with a professional who has experience critiquing résumés of people working in finance.

“A lot of us can speak from experience that trying to reach out to people in our industry is a very time-consuming process, and [WiseResume.com] makes it a little easier,” Guerrera said during the presentation. “We offer subject-matter expertise at a low cost.”

The other three proposals were for businesses that would make organic and gluten-free baked goods, supply doctors with professional office managers, and train instructors to lead children in imaginative exercise sessions.

The judges were Ferris Akel ’59, president of Giant Markets in Binghamton; Kevin Blake, owner of Integrated Computer Solutions in Endicott; Howard Eisen ’87, managing director and co-founder of Fletcher Bennett, a New York-based hedge fund business development and consulting firm; and Jon Layish ’91, owner and founder of Red Barn Computers in Binghamton.

WiseResume.com will earn another $2,500 if the company successfully operates in the Binghamton area for one year.