Fall 2012

Michael Stromer helps JetBlue soar
Provided
Michael Stromer connects JetBlue to customers.

Michael Stromer helps JetBlue soar



If you’ve priced airline tickets on the JetBlue website or used the carrier’s iPhone app to check on a flight, you probably did not realize a Binghamton University graduate was behind it all. Michael Stromer ’98 became vice president of customer connections last fall, having been promoted from director of e-commerce.

The iPhone app launch and award-winning redesign of the company’s website are among his top accomplishments at JetBlue. He oversees corporate social responsibility, digital commerce and customer loyalty. Because people are quick to post about experiences that don’t meet their expectations, the company uses social media to maintain relationships with fliers.

“When [customers] post, we have a team of people responding to them, so we have active conversations with our customers,” Stromer says. “We also use social media as a channel to push out promotions, but we’re careful not to overdo it, so it’s not like spam.”

Stromer came to JetBlue in 2007 from 1-800-Flowers, where he was director of interactive and partnership marketing. He joined that company in 1999, just before it went public, and was instrumental in helping the brand grow into a household name.

“I’m proud that I helped 1-800-Flowers get into the wedding business,” Stromer says. “We built partnerships with companies like David’s Bridal and Bloomingdale’s, and it added another dimension to our business.”

The ability to be creative — and to make a good living — is what Stromer enjoys about marketing. He credits instructors such as George Bobinski, marketing expert and now associate dean of the School of Management, with helping him see that an artistic mind can flourish in the business world. Stromer also is grateful that he met his wife — Tara Feintuch Stromer ’95 — at Binghamton. 

“I always had a strong creative side and wanted to be an artist,” Stromer says. “Although I chose a more steady career path, I wanted a creative outlet. [George] helped me see that, to be a good marketer, you had to get the creative side going.”