Zach Pedley brews a new business
When you hear “home brew,” you might think of someone tinkering with beer recipes in his basement. For Zach Pedley ’10, the image was true to life; his father — who has brewed beer for more than 25 years — introduced him to the hobby. After working on his craft all through college, the younger Pedley realized that home brews didn’t need to stay in the basement.
“I graduated from Binghamton and went to work in retail. I hated it and knew I didn’t want to work for someone else. I thought about what I could do with my talents in brewing and art. The result was North Brewery,” Pedley says.
In February, Pedley opened his store on Washington Avenue in Endicott, where he brews with his father, Eric. North Brewery has produced more than 50 flavors of beer — all made onsite with a brewing time of about a month — offering a change of pace from the mainstream beers produced by mega-breweries. Pedley says mass-produced beers have no appeal to him; the flavors he brings to market reflect his tastes as well as that of his friends. An art major at Binghamton, Pedley designs all the labels that go on the bottles.
“Our best seller is Cerberus, which is a chocolate milk oatmeal stout. That usually sells out within a day,” Pedley says. “Another big seller is American Dream, an India pale ale that tastes like grapefruit. We’re constantly coming up with new stuff. Each Friday, we’ll introduce new beers.”
Pedley’s beers are available at several local restaurants, and he hopes North Brewery will help revitalize Endicott’s downtown area, which has been a mix of some longtime businesses and a Bermuda Triangle of retail since IBM had a significant downsizing in the mid-1990s.
“I’m a really firm believer that in 10 years, every town will have a microbrewery of its own, and the age of large breweries is going to be done,” Pedley says. “People in this area have been starving for something like this. They want culture and they want to feel proud of the area again.”