Mobile Strategy

Mobile Position Statement

The user experience and branding of Binghamton mobile properties is of utmost concern to the University. One's experience of the University increasingly will be through mobile devices. That experience must be excellent. User experience and branding should support:

  • Consistency across all mobile websites and apps
  • Excellence in form and function consistent with our premier public goals
  • Follow existing standards developed through our content management system (responsive templates), current mobile app development platform, and other SDKs
  • Unification of our mobile/web properties rather than disconnected "pieces" of mobile communication and services
  • Proposals for new University mobile properties or projects should be brought to the President's Mobile Taskforce for review and approval

Mobile Strategy

Download Binghamton's mobile strategy here (PDF, 149 KB).

 

Recommendations

  1. Responsive Web Design (RWD):

    Recommended for all university websites.

    A responsive website automatically rearranges content to optimize viewing according to screen size. RWD sites work on all devices, including desktops, tablets and smartphones, providing easy, effective access to information.

    Twitter Bootstrap is a good starting point for building an RWD site.

  2. Standalone Mobile Site Using Mobile Web Framework (MWF):

    Very few departments, if any, need a standalone mobile site. An RWD site is recommended. If building a standalone mobile site, MWF is recommended.

    A mobile site is a standalone, separate version of a website. On-the-go users can access specific information (look at bus schedules or maps) or complete tasks (buy tickets or make an appointment). A mobile site delivers a subset of information from the full site. 

    MWF offers a single platform from which mobile site content can be delivered to all web-capable devices.

  3. Mobile Apps:

    Not recommended, except for applications that use specific cell phone hardware. Vendor-provided, no-charge apps are discouraged.

    A mobile app (or native app) is device-specific software (iPhone, Android, etc.) that is downloaded from an app store, such as the Apple iTunes store or Android Market. Mobile apps are built to perform specific tasks (interactive games or online banking) and can use a cell phone's camera, GPS, accelerometer and other hardware. Development and maintenance costs are usually high. Updating an app requires app store approval, and the user must download the new version onto their device. Mobile apps can be considered in some cases when security of data is an issue.

Comparison of Features

 

Responsive Website

Mobile Website Mobile App
Easy to update content
Yes
Partially
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
No
Yes
No
Yes

 

Last Updated: 6/20/14