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University magazine premieres

Binghamton University has launched a new periodical. In early December, 83,000 alumni and supporters will receive the first issue of the Binghamton University Magazine.

“The launch of this magazine provides an opportunity for Binghamton University to showcase our strides made in academic stature and reputation over the past decades,” President Lois B. DeFleur said. “Our goal also is to enhance communication with alumni and key supporters.”

The 52-page magazine, to be published three times a year, replaces the Binghamton Alumni Journal.

“The magazine will provide more opportunities to spot-light the outstanding work of faculty and staff,” said Thomas F. Kelly, vice president for external affairs. “We will also be able to explore current issues using university sources as expert voices.” The magazine has smaller pages than its predecessor, but it’s longer and features full-color photographs. “A magazine lets you tell a richer, deeper story,” said Elaine Moran, the magazine’s editor. “We can be truer to the University’s character and serve our important audiences better.”

The magazine will highlight the work of alumni, faculty, staff and students, campus developments and a variety of issues. Its readership includes alumni, donors, legislators and other external audiences.

“A high quality information vehicle like this sets the stage for successful fundraising with alumni and friends as well as for other kinds of support for the University,” Kelly said.

Alumni and faculty in particular play key roles in important industries and the magazine will tap their knowledge whenever possible. “We have people doing astonishing things in every walk of life,” said Moran, who noted that readers spend more time with magazines than with other types of periodicals.

Moran, who came to the University last summer, previously edited award winning magazines at the University of Denver and the University of Virginia. She holds master’s degrees from the University of Virginia and from Trinity College in Dublin, Ireland. The resources that produced the Journal were redirected to the magazine, which is a collaboration of the Office of Communications and Marketing, the Office of Alumni and Parent Relations and the Binghamton University Foundation. The University’s alumni have high expectations when it comes to media, noted Marcia Craner, senior associate vice president for alumni and development. “They’re surrounded by sophisticated media and they often have degrees from several schools,” she said. “University magazines are one of the major communication vehicles nationally for colleges and universities and we want to be on a par with the visual communication they see every day.” The magazine was developed with the assistance of a committee comprised of alumni in the publishing industry. It’s the product of 18 months of study and development.

Campus departments will receive an extra copy to share with those who would like to see the new magazine.
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Last Updated: 10/14/08