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Council hears about recruitment efforts

Binghamton University Council’s October meeting included a report from President Lois B. DeFleur, as well as reports on undergraduate recruitment efforts and housing and residential life.

DeFleur said the University continues to limit hiring, restrict purchases and save energy and water as it waits to learn what additional cuts will be made to the campus. In addition, she said students are now in agreement with a rational tuition plan that would include modest annual increases. Overall, she said, budgeting is never simple and this is a very challenging time for everyone.

Sandra Starke, vice provost for enrollment management, spoke about how recruiting has changed.

“We still do the traditional kinds of marketing including visits, college fairs and publications,” she said, “but it’s an electronic world and Google is where it’s at. We use bigger pictures and fewer words to grab attention. We’ve changed with the times.”

The Web is the cornerstone of undergraduate recruiting, and the University’s improved presence includes self-service functions, better search engine ability and social networking opportunities to connect with prospective students.

“Our Web traffic has increased by 72 percent,” Starke said. “We also have blogging and videos.

“The results of all of this?” said Starke. “Our applications are up 15 percent over the last two years, our SAT average is 1275 and on the rise and we have stellar incoming classes and transfer students.”

Starke said there’s more to come. “We have no idea what’s next, but we’ll be prepared for it.”

Brian Rose, vice president for student affairs, presented information on housing, which he termed the physical structure designed to support programming, and residential life, which encompasses the programming that goes on inside of the buildings – learning communities, faculty masters initiatives, the Discovery Program, Freshman-Year Experience and the residential college design.

“Our programs provide the opportunities to make connections, and ultimately, to support student success,” Rose said. “These programs are a strength of the institution and we will continue to preserve, cultivate and adapt them to help our students.”

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Last Updated: 10/14/08