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University campaign to feature online launch

By : Katie Ellis

Ready to unite alumni, friends and the campus community, a first-of-its-kind online event will launch Binghamton University’s second comprehensive gifts campaign and set it on a path to a bright, strong future.

Bold. Brilliant. Binghamton. The Campaign for Binghamton University will launch online at 8 p.m. Thursday, April 22.

The unique launch “fits the personality of Binghamton University,” President Lois B. DeFleur said. “We’re bold, cutting-edge, young and growing. And anyone can be involved in this launch and help us build Binghamton for the future.”

“To the best of our knowledge, this is the first launch of this magnitude and it’s very unusual and contemporary,” said Marcia Craner, vice president for external affairs. “With a young alumni base that looks to technology for information, we wanted to move away from the black-tie gala style of campaign launch.”

Paul Turovsky ’73, principal of True North Management Group LLC, is chairing the campaign because he believes in Binghamton’s mission to be an “enormous academic resource” for the people of New York, the country and the world.

“We must also help provide exceptional educational experiences to those who don’t always have the independent means to gain access to them,” he said. “And it’s especially important now to show that Binghamton has the support of its alumni and friends to push forward and build upon its strengths.”

The launch website will include videos featuring dozens of faculty and staff, 360-degree photos of campus locations, chat rooms hosted by Binghamton faculty and others, games with prizes and a live, streamed announcement of the campaign launch, said Rebecca Benner, senior director of advancement services and campaign operations.

“We’ll be showcasing a very human, personal element through the videos and chats as everyone talks about a place we all care about,” she said. “The launch will allow our alumni and friends to engage in a conversation with the University and with each other in a very personal way.”

The campaign itself is more than just raising money in a short timeframe, Craner said.

“It puts the focus on our critical needs,” she said. “It also helps the University build broad-based support and underscores that all gifts matter and are appreciated. The Web launch emphasizes participation because everyone is invited and everyone is welcome to attend.” 

There is already enthusiasm building for the launch.

“Those of us who have seen it are convinced that the online launch will have the desired effect to engage people, make them aware and get things moving forward,” Turovsky said.

To participate in the launch, register at


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Last Updated: 10/14/08