Chinese Business Language & Culture
at Fudan University
This unique summer program offers students hands-on experience in business and marketing research in Shanghai. Shanghai is not only one of the key financial centers of the 21st-Century, it also is China’s major urban metropolis, the hub of China’s business, cultural, educational, and entertainment worlds. Fudan University, one of China’s most prestigious institutions of higher learning, has specially designed this six-week program for Binghamton University students. The curriculum includes rigorous courses in Advanced Chinese, Business Chinese, and a variety of Topics courses focusing on areas such as Hot Spots in the Chinese Economy, Chinese Business Strategies, and Business Case Studies, all to be taught in Chinese.
While students will have ample contact hours in the classroom, the centerpiece of
the program will involve on-site, hands-on experience in off-campus businesses and
real-life marketing research. This will allow students to employ both their Chinese
language skills and their classroom-acquired knowledge of Chinese business and marketing
to conduct interviews, collect data, and write research reports, which will be presented
to the class at the end of the program.
**Requirement change: Students must have completed the equivalent of one year of college level Chinese language instruction (CHIN 112 at BU). An overall 2.75 grade point average is required as well as a 2.75 average in Chinese language courses. ** (Previously two years of college level instruction was required)
The next application deadline will be March 1, 2015 to participate in the summer 2015 program. The program will run for about 6 weeks- arriving to Fudan University in late May. An on-site orientation will take place after arrival. The program ends in early July. Students will make independent flight arrangements and may select a return date after the end of the program if you wish to travel.