The plan calls for improving selectivity by generating increased applications to all graduate programs through increased marketing. We participated in 76 graduate fairs in 12 states in the fall, up from 60 the prior year; worked with 14 academic programs to enhance their recruitment initiatives; developed and refined a virtual campus tour; expanded our use of social media; created a task force to coordinate international recruiting efforts; and collaborated with four programs on GRE searches. On-campus marketing was increased, with "Campus Special" ads, participation in family weekend, student tabling and other campaigns. Use of Provost's Summer Fellowships have aided in recruiting top graduate students and applications have increased between spring 2014 and spring 2013, demonstrating that this strategy has been successful.
Last Updated: 1/2/14