SP5.8: Emphasize Broad-Based Engagement Activities
The Division of Advancement is working on several aspects of this project to reach this goal and to create engagement among the various University stakeholders. An alumni engagement program is being created to inspire alumni to give both time and money along a “ladder of engagement” that shepherds prospects through an ever-increasing commitment schedule. Coordination of all advancement activities through dedicated advancement liaisons or engagement managers for each school/unit will also create more alumni engagement opportunities. To assist this effort, a wealth screen/data mining project to highlight high-capacity prospects will be conducted. At the same time, efforts are underway to involve faculty in the work of the Foundation — a percolator system to bubble ideas from faculty through to the appropriate fundraising officers.
Goals advanced under this project:
- Develop the financial resources necessary to achieve the University’s goals
Indicators of success for this goal are:
- Increased gift and donation revenue
- Increased giving rates
- Increased alumni participation in campus sponsored activities and volunteer opportunities
- Decreased time from portfolio assignment to major gift commitment
- Increased number of major gift prospect under assignment
- Increased major gift support/additional donors at the very top of the gift pyramid.
Milestones completed since last progress report:
- The Office of Alumni Relations reorganized its department in order to dedicate a staff member (Melinda Holicky) to volunteer recruitment, management and stewardship.
- The Office of Alumni Relations hosts a monthly Alumni Relations Roundtable to facilitate communication, coordination and cooperation between the Office and the staff working in the schools and units for a more effective and efficient alumni engagement outreach program.
- The data screening with an outside vendor was not pursued while awaiting a new Vice President.
- Major gift officers are in the process of implementing a new strategy for developing and executing individualized solicitation plans. One element of these plans includes the identification of “development partners” to enhance the relationship between the prospect and the University. These campus partners are noted on the prospects record and will be involved in the planning and execution of donor strategies.
Last Updated: 9/12/14