IMPROVING CAMPUS INFRASTRUCTURE
Some of the major improvements to infrastructure completed over the summer are very visible; others are not. Read in this issue about the many major projects completed by Physical Facilities and Information Technology Services, as well as the new programs offered by the University Center for Training and Development.
SCHOOL OF PHARMACY AND PHARMACEUTICAL SCIENCES OPENS NEW BUILDING
The opening of the new, $60-million School of Pharmacy and Pharmaceutical Sciences at the University's Health Sciences Campus in Johnson City, N.Y., headlines this quarterly report, but there's also good news about collaborations, external funding and student successes. Read more in this issue.
SUCCESSFUL INITIATIVES SUPPORT STUDENTS
It takes donors at many levels to make Binghamton University successful, and in this issue of the quarterly report, you can read about a number of them. Whether it's AVANGRID offering full-tuition scholarships and capstone project support, or playing golf to benefit the Alumni Legacy Scholarship, the Division of Advancement works with Binghamton supporters.
BINGHAMTON RESEARCH FUNDING SETS RECORD
Binghamton University reported research expenditures totaling $47.5 million in 2017-18, an increase of about 19 percent from the previous fiscal year. The figure tops 2011-12, the campus’ all-time best year for research funding, when just over $40 million was reported. The new record, which follows several years of steady growth, is an important sign of the campus’ creativity and innovation. Healthcare research accounted for nearly a third of expenditures, with electronics packaging and systems engineering following at about 22 percent.
BAXTER THE BEARCAT BOOSTS SCHOOL SPIRIT
The Division of Student Affairs spent the summer hosting students and families for orientation and preparing for the opening of the fall semester. With some new people on board and some others with new duties, it has been a busy time. Not too busy, though, to show Binghamton University pride, as you'll read about the new Baxter the Bearcat Bench in the University Union in this issue.
STUDENT-ATHLETES CONTINUE TO SUCCEED ACADEMICALLY
Student-athletes continue to shine on and off the courts and fields. The Athletics Department sets high academic standards, and student-athletes surpass them across the board. Read about the accomplishments made by student-athletes in their sports and in the classroom – and check out the videos showcasing fall sports and the new women's head basketball coach, Bethann Shapiro Ord, in this issue.
HELPING TO MAKE THE CAMPUS MORE INCLUSIVE
The Division of Diversity, Equity and Inclusion works to educate and empower everyone on campus in ways that create a welcoming community. From the Udiversity Educational Institute, that holds trainings for students, faculty and staff, to the Multicultural Resource Center and Q Center, the division's offices that work to build bridges and support students though education and events such as Sundaze, part of its Welcome Week programming. Read about the division's recent initiatives in this report.
DONOR SUPPORT ADVANCES BINGHAMTON UNIVERSITY
The Binghamton University Foundation had a successful 2017-18 year, bringing in the second highest amount of cash ever in support of the University. Read the numbers in this issue of the quarterly report, and learn one way the Foundation celebrates its donors.
Branding Binghamton University
Who are we? We’ve been known by many names over the past nearly seven decades – Triple Cities College, Harpur College, SUNY-Binghamton, SUNY-B, University Center at Binghamton and Binghamton University to name a few. Trying to establish a brand and an identity isn’t easy.
Yet, with the competitive environment that is higher education, presenting a single, succinct and compelling story is essential for Binghamton University to move forward along its Road Map to Premier.
“To accomplish this, we must create and maintain a single brand identity,” said President Harvey Stenger. “Our brand is a promise of educational excellence, a way for us to connect emotionally with our audience and a means to creating lifelong relationships with our stakeholders.”
The visual aspect of the brand and the consistency of its use are key, said Stenger, and so the University is rolling out a new ‘B’ icon, as well as placing a stronger focus on the guidelines that address the use of the University’s logos, colors, fonts and seal.
“Think about it,” Stenger said. “Think about your name, your visual identity and your nicknames. The word university always comes after the name of a city if the city’s name is part of the school’s name. We’re Binghamton University. And that gets abbreviated to Binghamton, like Syracuse University becomes Syracuse, or even ’cuse.
“Next, it goes to the acronym of BU or SU, but that doesn’t work well for us or for many others. Brown University just goes by Brown, not BU,” he added. “So, the nickname as initials isn’t really that common. Think Cornell, Pitt. If someone asked me, ‘What’s your nickname?” I’d say Binghamton.”