Late Nite Binghamton program provides activities attractive to all students during peak social interaction hours. All Late Nite programs are held from 9 p.m.-2 a.m. Friday and Saturday nights in the University Union. Activities include movies, crafts, video game tournaments, live music, comedians and more, as well as co-sponsored events with SA-chartered student organizations.
Attendance has more than doubled since early 2012, with 7,159 students participating in the many free activities available to them in the first six weeks of 2013, compared to 3,684 a year ago – that’s nearly 600 students each night of Late Nite.
Why the huge increase in attendance?
• Large-scale and unique programs including two contestants from “The Voice”, therapy dogs, a 1UpCup Video Game Tournament, Drag Show and spelling bee, weekly team trivia, and concerts by Kevin Devine and Julia Nunes
• Different advertising methods including “Facebook crowd status updates” and larger posters in the University Union
• Greater exposure to Late Nite in general through use of the Uppergrounds Lounge has increased word-of-mouth interactions
• Using a greeter and lobby advertising (directly off the bus stop) during Late Nite hours has increased visibility of events happening