Certified professionals staff the SBDC at Binghamton. Their knowledge and experience provide expert counseling and training to address the myriad problems inherent in the start-up and operation of a business. The SBDC staff has access to the faculty, staff, students and other resources of Binghamton University as well as private and public consultants, agencies and the Small Business Development Center Research Network in Albany.
Regional Director Rochelle Layman has been assisting New York state small businesses since 2008. She began her career as a computer application developer and corporate trainer working with large corporations including Aetna Mutual Funds and Farm Credit Banks. In addition to her 10 years of corporate experience, Layman was the owner and operator of two successful restaurants in Southwestern New York for 13 years. Her financial corporate experience, small-business success and small-business advisement skills aid her in assisting small business owners in dealing with their financial and operational problems.
Advisor Michelle Catan started in mid May 2011, bringing 17 years of banking and three years of business ownership to the position. Catan brings her expertise in small business commercial lending, business planning, SBA lending and documentation, financial analysis and as a presenter and trainer to the position. She attended the statewide NYS SBDC training programs with the rest of the Binghamton staff in late May and was introduced to the mission, goals and many of the staff of the overall program. The SBDC office in Oneonta "officially" opened near the middle of June. Catan will provide small business assistance to clients in Otsego and Delaware counties from there.
Ginny Thompson joined the SBDC as a business advisor in May 2001. In addition to her counseling duties and to further meet the needs of SBDC clients, she designed and now spearheads a 20-hour Small Business Training Class. This class has taken on a life of its own and has been well received by both start-up clients and existing business owners. Thompson owned her own résumé and job search support business for 18 years. Additionally, she worked as a technical recruiter in a highly competitive industry for seven years. Experience provides her with excellent perspective and she is able to draw upon her first-hand experience in assisting clients through the challenges of investigating a business' potential and start-up.
Kenneth Homer has been a business advisor at the center for more than 15 years. Working with over 150 clients each year, he assists both start-up and existing businesses with business plan development, production planning, human resources, financial analysis and cash-flow management. With a master's degree in accounting from Binghamton University, Homer is likely to work with those more complex and extensive cases identified at the Center. He is also a graduate of the Broome Leadership Institute, Class of 2000.
Joanne Jones has over 20 years of business banking experience and two years of personal involvement in a family-owned small business. She is knowledgeable about local and federal lending programs. Jones understands the key components and importance of a sound business plan and financial projections, and is experienced in marketing and public relations. She earned a bachelor's degree in business finance and economics from Ithaca College and is a Class of 1997 graduate of Broome Leadership Institute.
Jerry is the Southern Tier Region's Business Technology Advisor. He is a skilled small business developer and entrepreneur with an in depth grasp of the 'go-to-market' requirements for commercializing emerging products and technologies. A senior management executive and consultant, Jerry has significant experience in bridging and aligning R&D intellectual innovation with market driving, customer requirements. His market and product development teams led Crowley Foods and Heluva Good Cheese & Dips in becoming the perennial, dairy category leaders in the Northeast. Jerry is a graduate of Binghamton University's School of Management, a former player with NY Yankees and an inductee in the University's Athletics Hall of Fame.
Lynne Lauderbach is the director's administrative assistant and the center's office manager. She is usually the first friendly voice you hear when calling the SBDC for business assistance. Lynne coordinates the activities of the center, maintains client records and monitors the activities of the advising staff. She has been with the center for 20 years. After graduating with a bachelor's degree in English from Ithaca College, she worked as a radio copywriter, sales secretary for a local television station and for a local economic development agency, Partnership 2000, before joining the center.
Last Updated: 3/28/13