Active Alert: Classes canceled rest of today and tomorrow

B-ALERT:Due to forecast, all classes effective 4:30pm today Nov 25 are canceled. There will be no classes Wednesday Nov 26. Adjust travel plans accordingly.

Alert updated: Tuesday, November 25, 2014 3:50 PM

Marketing Concentration

The masters-level concentration in Marketing provides students with both a theoretical and a practical knowledge of marketing. The curriculum achieves these ends by integrating practical applications with theoretical and conceptual understanding. Examples include hands on computer usage, team projects and case analysis, and marketing simulation games. In addition, ethics and international issues are woven through the curriculum to further enrich the student's marketing background.

Websites to Explore

  • Careers-in-Marketing.com

    HIGHLY RECOMMENDED! This website is one-stop-shopping for marketing students. It thoroughly discusses the major marketing career areas (advertising and PR, market research, non-profit, product management, and retailing) and gives the following for each area: skills and talents required, job options, salaries, links and resources, facts and trends, and top players. An essential Internet tool for the savvy marketing student!

Last Updated: 3/25/14