Course Information

The program begins with a welcome reception where students can begin to acquaint themselves with the members of their cohort as part of the campus residency held at Binghamton University's main campus. Hotel accommodations and meals are included in the program fee. This weekend also includes cohort building activities, an introduction to resources available to Binghamton Fast-Track MBA students and the completion of a course in Global and Ethical Issues in Business.

The program requires just 12 months from start to completion. Classes meet most Saturdays throughout the year at the SUNY College of Optometry, from 8:30 a.m. to 5 p.m., with occasional weekends off. In order to provide the optimal return on your investment, a large portion of class time is devoted to discussions focused on real-world applications of course material. Occasional special events may occur during the early evening on Friday with notice provided in advance.

Course Sequence

Fall


Spring


Summer

 

*For those individuals pursuing an optional focus in Business Analytics, these courses are replaced by Statistical Analysis and Data Mining and Marketing Analytics. Business Analytics is a process of transforming data into actions through analysis and insights in the context of problem solving and decision making. Business Analytics uses data, mathematical and computer-based models, information technology, statistical analysis, and quantitative methods to help managers gain improved insight about their business operations and make better, fact-based decisions.

 

Course Descriptions

Global/Ethical Issues in Business

The first phase of this course focuses on the various controversies of business within a global context, focusing on issues such as differing socio-cultural expressions of business around the world and unprecedented trends initiated due to technological change. In the second phase, emphasis is placed on special topic modules such as poverty and investment.

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Advanced Finance and Financial Statement Analysis

This course looks into Financial Management as it relates to the assets and liabilities of a firm. Typical coverage includes financial planning, control and forecasting, receivables management, cash management, inventory policy, leasing decisions, mergers and acquisitions, capital structure, dividend policy, debt refunding, and cost of capital.

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Negotiations

This course begins with a lecture on negotiating theory, essentials and realities, bridging into useful, interesting and engaging negotiation role-play scenarios. Designed to offer techniques, experiences, and a general feel for negotiation, the course is intended to leave students with negotiation skills and sensibilities that can be applied in business and life outside the deal.

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Customer Value Management

Customer Value Management is designed to help students acquire functional competency in customer and product value analysis to make effective business decisions. Students will develop (1) skills in product value analysis by learning to identify and measure customer preferences for product features and applying them in the design of value maximizing products and services (e.g., conjoint analysis) and (2) skills in customer value analysis by learning to measure and apply the concepts of customer satisfaction, loyalty, and retention to enhance business profitability (e.g., lifetime value analysis)

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Advanced Technology

This course discusses how to apply technology in different ways to solve problems, communicate more efficiently, and exploit emerging opportunities within organizations. It examines the use of the Internet as a resource for e-business (for example, content literacy, communication, commerce and computing), and how to better understand issues related to technology deployments and use.

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Business Analytics

This course supplements the rest of the business curriculum by discussing decision-making and risk management using spreadsheet analysis. It improves participants' decision-making ability in an uncertain and complex environment, while teaching techniques widely used to assess and manage risk, structure problems, determine the optimal decision, and estimate the impact of a decision on performance measures of interest. Through cases, lectures, and exercises, this class will sharpen students' problem-solving skills and analytical and logical thinking ability. It greatly enhances students' proficiency in spreadsheet analysis and modeling, an invaluable skill in today's business environment in which spreadsheets have become the primary platform for business analysis.

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Managerial Communications

This course integrates oral, written and technological communication skills in order to prepare and deliver efficient and effective messages in almost every professional context. The course is based on classical theories of rhetoric and contemporary concepts of effective communication. The oral component of the class focuses on communicative goals, situational demands, and audience needs, while the written component focuses on developing and structuring persuasive messages for specific audiences.

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Special Topics in Management

These courses serve as an explanation of recent and anticipated developments relevant to management through guest speakers and current readings. Special topics vary with changes in the environment in which business organizations function. Special Topics could include courses such as Negotiations, Strategic Partnerships, or E-Business.

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Business Consulting Project

Participants work individually or in teams on projects relevant to a participant's organization and present their analysis and findings to management and the class. Students are required to integrate theory encompassing the functional areas of management with the operational reality of their organization.

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Leadership

This course examines personal attributes, behaviors and styles of individuals who facilitate exemplary leadership. Students participate in an assessment survey to receive feedback on their own leadership and influence styles. Team leadership concepts, including empowerment, are also introduced. Situations in which teams work and do not work are examined. The remainder of the course is devoted to organizational leadership development. Formation and evolution of organizational cultures and alignment of individual, group and organizational needs are discussed. Topics such as cultural change, leadership of movements, re-engineering systems and processes, strategic leadership in a rapidly changing environment, organizational level CPI/TQM and cross-cultural issues are included.

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Strategic Management

This course enhances a student’s ability to think strategically, both personally and professionally, through the use of appropriate concepts, tools, and exercises. It utilizes various applications to both specific business problems and long-term performance improvement while discussing strategy development in contexts meaningful to the participants. It includes the fundamentals of strategy, ethical questions and international contexts, and integrates these concepts into all of the functional areas of management.

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Statistical Analysis and Data Mining

This course combines advanced statistical analysis with various data mining techniques to provide a hands on, holistic view of business analytics. Students will be introduced to the process of extracting patterns of information from data sets and learn the skills to manipulate these patterns into meaningful structures that can be directly applied to business decisions.

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Marketing Analytics

This course deals with the use of data to make marketing decisions. Students are exposed to up-to-date concepts and methods of data analysis for segmentation, targeting, and positioning. Applications include factor analysis, cluster analysis, marketing mix models, conjoint analysis, choice models, Internet marketing metrics, etc. The course provides hands-on exercises and applications using software tools.

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Last Updated: 7/31/14