Career Toolkit: Professional Social Networking

Professional social networking

Master your next networking event

We understand how tough (and awkward) networking events can be. Where should I stand? Who do I talk to? What should I say? Nationally recognized career expert, Adrian Granzella Larssen has 19 tips that will make you the master of networking events.

Google as a tool

It is not uncommon for recruiters or potential employers to Google you before they bring you in for an interview. Learn how to make yourself look good on Google.

Your social media presence

Have you considered how your social media presence might negatively affect your job search? Take a look through your social media pages and remove any content that you feel would not present you in a positive light to a prospective employer.


Having a strong LinkedIn summary is key; here are five LinkedIn summary templates that will make writing the perfect summary a breeze.

The following tips are intended to help you make a positive impression as you engage in professional online networking.

  • Start by updating your resume, then add that information to your LinkedIn profile. Don't hesitate to go into detail as there is no page limit on LinkedIn.
  • Fill out every section of the profile that you can.
  • Review and update your profile at least once a month
  • Be an active member of LinkedIn; post in a group or your activity daily.
  • Choose a professional headshot - not a selfie - for your profile photo.
  • Create an effective headline in 120 characters that captures your strengths and how you wish to be perceived. For example: Wordsmith with proven ability to translate business objectives into communications strategies and tactics.
  • Choose the right keywords to make yourself more searchable. Go to the "Careers" page of employers you are interested in, and pick common keywords relevant to the job or industry.
  • Use the recommendation section of the page. Recommendations do not need to be from a boss; they could be from a colleague, professor or classmate.
  • Join groups and contribute thoughtfully to them. Your future employer could be in that group.
  • Check for typos or grammatical errors.

Build your network

Join our Alumni Association Professional Network and Job Forum groups.

This is your built-in network! You already have something in common with everyone in our groups:
Professional Network | Job Forum

Finally, Careerealism has 10 tips to find a job quickly using LinkedIn.

B-connected is your Alumni Association's secure, virtual community-only for Binghamton University alumni. It lets you update your personal profile, and search for alumni.
Features of B-connected include:
  • Submit a Class Note and read updates your classmates have posted
  • See a list of alumni living in your geographic area
  • Create and share contact lists

Social networks may be a powerful tool in both finding and landing a job. Check out the articles below to learn more.