27th Annual Freedeman Lecture Friday, Nov. 16

Day Friday, November 16
Time 3:30 PM to 5:00 PM
Where COE-Symposium Hall

Erika Rappaport, professor and chair of history at the University of California, Santa Barbara, and the author of "A Third for Empire: How Tea Shaped the Modern World" (Princeton University Press, 2017), will give the 27th Annual Freedeman Lecture in History. The title of her talk will be "Tea, South Asia and the Imperial Origins of Global Advertising." 

Her talk will illuminate how, between the late nineteenth and mid-twentieth centuries, the British-dominated tea industry based in South Asia invented the technologies and methods of global advertising that are still with us today. It demonstrates the continuities between nineteenth-century imperialism and modern forms of globalization and argues that the economic crises of the Great Depression transformed the way in which business thought about and approached non-white, non-European and working-class consumers in the global marketplace.










27th Annual Freedeman Lecture-



Friday, November 16th



3:30pm-ITC-Symposium Hall



Erika Rappaport, Professor and Chair of History



University of California, Santa Barbara



Author of A Third for Empire: How Tea Shaped the Modern World (Princeton University Press, 2017).



Tea, South Asia and the Imperial Origins of Global Advertising 



Abstract: This talk illuminates how between the late nineteenth and the mid-twentieth century the British-dominated tea industry based in South Asia invented the technologies and methods of global advertising that are still with us today. It demonstrates the continuities between nineteenth-century imperialism and modern forms of globalization and argues that the economic crises of the Great Depression transformed the way in which business thought about and approached non-white, non-European and working-class consumers in the global marketplace.






Add to Calendar 16/11/18 3:30 PM 16/11/18 5:00 PM 15 27th Annual Freedeman Lecture Friday, Nov. 16 <u></u>Erika Rappaport, professor and chair of history at the University of California, Santa Barbara, and the author of "A Third for Empire: How Tea Shaped the Modern World" (Princeton University Press, 2017), will give the 27th Annual Freedeman Lecture in History. The title of her talk will be "Tea, South Asia and the Imperial Origins of Global Advertising."&nbsp;<br><br>Her talk will illuminate how, between the late nineteenth and mid-twentieth centuries, the British-dominated tea industry based in South Asia invented the technologies and methods of global advertising that are still with us today. It demonstrates the continuities between nineteenth-century imperialism and modern forms of globalization and argues that the economic crises of the Great Depression transformed the way in which business thought about and approached non-white, non-European and working-class consumers in the global marketplace.<br><br><br><br><br><br><br><br COE-Symposium Hall DD/MM/YY