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Posted by Natalie Murphy on November 7, 2014
The new Binghamton University TV commercial, This Is Premier, showcases our school’s history -- with a creative twist. Check out how it all came together.
University Archivist Yvonne Deligato pulled yearbooks, hats, apparel and photographs from the University Archives to give the set an authentic 1940s look.
The TV plays clips of never-before-seen film from the University vault, converted to digital by James Pitarresi, assistant provost and executive director of the Center for Learning and Teaching, and distinguished teaching professor of mechanical engineering.
The TV, which sits center on the set, is actually from 1948. University Video Producer Andrew Hatling bought the piece off Craigslist and purchased set props from local antique stores.
Thanks to the Theatre Department, the 10-by-12 foot background wall was constructed and decorated with period wallpaper. Looks pretty 1940s, right?
That wall falling down isn’t a visual effect. Three crew members were on either side of the structure and had to let it drop at the exact same time.
The TV had been gutted and modified to hold a modern LCD screen, which was later digitally replaced. Oh, and that beautiful sunset? Also, digitally replaced!
The commercial had two filming locations, first in the Anderson Center's Chamber Hall and then on the DeFleur Walkway. The crew had to transport the set and reconstruct it on the University Spine. Shout out to the Communications and Marketing web team for their help moving the huge wall!
See if you recognize any of the extras. The students in the background are actual Bearcats! Over 100 extras and 24 takes later, we had our last scene!
Want to watch more exciting videos from Binghamton University? Subscribe to our YouTube channel!
Let’s give credit where it’s due. Here’s a look at everyone who helped make this commercial possible:
Producer: Ryan Yarosh
Producer: Cherith Simmons
Executive Producer: Gregory Delviscio
Director: Andrew Hatling
1st Assistant Camera: JP Pelc
Key Grip: Josh Ludzki
Gaffer: John Barton
Drone Operator: James Johnson
Visual Effects Supervisor: Daniel Sharp
Production Assistants: John Brhel, Diana Bean, Aleks Rikhterman
Production Manager: Linda Biros
Assistant Production Manager: Kimberly Spaulding
Construction Coordinator: Don Guido
Set Design Consultant: Barbara Wolfe
Carpenter: Scott D. Selmeski
Assistant Carpenter: Zach Horowitz
Property Manager: Craig Saeger
Key Scenic: Samantha Eriksen
Head Painter: Martin Richard Borromeo
Archival Video Conversion: James Pitarresi
Binghamton University Archivist: Yvonne Deligato
Voice Over (Narrator): Kevin Collins
Voice Over (Quote 1): Sam Williamson
Voice Over (Quote 2): Bob Michaels
Jean Green of Special Collections, Preservation and University Archives
Binghamton University Theatre Department
Lucy Silverstein and The Left Bank shop (Owego)
Daniels Paint (Binghamton)
There's always something new and interesting going on at Binghamton University, and this blog is our way of sharing in that excitement with you. Stay up to date on the latest happenings, learn something new, have a laugh (or two), and join us as we celebrate this energetic and outstanding community! This is your story, Binghamton.
Jacki Jing ‘08: Host/Producer for IGN Entertainment
Karen Auster ‘88: Founder and CEO of Auster Agency
Nicole Sirju-Johnson MPA ‘99, PhD ‘11: Campus Diversity, associate chief diversity officer
Adam Fox ‘92: Section Chief of Trauma at Rutgers NJ Medical School
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