Creating and Leveraging your LinkedIn Profile
LinkedIn is the world's largest professional network, with over 300 million members and growing rapidly, making it one of the most beneficial resources available to college students and working professionals alike. Its user-friendly format allows you to showcase who you are professionally and build your professional network by connecting with trusted contacts.
To begin, we recommend creating a LinkedIn profile that resembles an online virtual resume. Use your profile to post information about your current and previous experiences just like you would with your resume, paying particular attention to including key words throughout all aspects of your profile. LinkedIn allows you to list any and all skills you possess that may make you marketable to employers. It also allows you to specify the degree or level of proficiency with that skill.
As a professional networking platform, LinkedIn is a powerful tool for maintaining and building your professional network while keeping it separate from your personal life. It is a great way to organize and manage your ever-expanding network of professional relationships, including contacts you make in college, at networking events, in an internship or job, and throughout your career. As a member of LinkedIn you can search for people in a variety of ways – by employer name, location, job title, etc. Through LinkedIn you can also join groups like the Binghamton University Alumni Group and other organizations of interest. Through these groups, you can connect and message with other members.
One other important reason to create a LinkedIn profile is your online presence is typically the first impression with a recruiter or business contact. Recruiters will Google you, and you need to be in control of what they find. LinkedIn profiles typically rank high in Google searches, and a well-developed profile yields a positive perception.
The following resources will help you understand more about LinkedIn: what it is, why to use it, and how to use it effectively
- 5 Secrets to a Knockout LinkedIn Profile Summary
- Reaching out without creeping out: Your 101 guide to building your network online
- LinkedIn Learning Videos
- 48 Essential LinkedIn Tips Your Teachers Won’t Tell You
- Quick Fixes to Improve your LinkedIn Profile
LinkedIn Grad Guide Videos: