International Strategic Partnerships & Soft Landing New York

The International Strategic Partnerships Program is designed to help businesses from the Southern Tier and Upstate New York establish mutually beneficial partnerships with foreign companies that are interested in expanding to the U.S. market.

Soft Landing New York Program

A partnership between Binghamton University, the Koffman Southern Tier Incubator, the Center for International Business Advancement, the Cornell SC Johnson College of Business, as well as local and regional government agencies and various other stakeholders, secured a $1.6 million federal grant in January 2022 to establish a Southern Tier regional hub designed to attract foreign startups and growing companies from the cleantech sector. The cross-university, multi-year program, "Soft Landing on New York's Southern Tier," is funded by the Economic Development Administration, part of the U.S. Department of Commerce.

Soft Landing New York will connect the vast expertise of Binghamton and Cornell Universities with foreign businesses looking to establish a presence in the United States. The Program will provide a range of assistance aimed at making it easier for onboarding companies to set up operations and integrate successfully into the regional markets.

Soft Landing New York Flyer

Global Outreach

The Koffman Southern Tier Incubator has a Soft Landings Designation from the International Business Innovation Association (InBIA) - the largest member-based entrepreneurial support network in the world with over 1,200 members (incubators, accelerators, and other entrepreneurship centers) from over 60 countries. The InBIA Soft Landings Designation provides:

- Credibility of being specially equipped to work with foreign companies;

- Warranty for program quality to prospective inbound companies;

- Immersion into a global network of support systems that nurture innovation and early-stage company growth.

Are you a business looking to grow in New York State and throughout the entire United States? Be Part of this Program!

The United States offers the largest consumer market on earth with a GDP of $20 trillion and 325 million people. Household spending is the highest in the world, accounting for more than a quarter of global household consumption. At the same time, free trade agreements with 20 other countries provide enhanced access to hundreds of millions of additional consumers.

However, foreign businesses interested in expanding to the U.S. market don't always know how to navigate the process of establishing operations here. The business practices are different, and regulations can be challenging. Furthermore, American customers may think differently about how your product is promoted and purchased. These factors can make your expansion into the U.S. market risky and costly.

  • How the Soft Landing Program Would Make a Difference


    • To ensure the smooth landing of the incoming foreign companies in the region;
    • To guide the transition of the foreign entrepreneurs to a new business environment as they develop business plans for expansion in the U.S. market; and
    • To secure the successful integration of program graduates into the Southern Tier and the Upstate New York economies.


    The Program will provide the necessary business, legal and operational resources for establishing a presence in the New York State market and its Southern Tier region. It will equip participating companies with the critical tools, knowledge and insight to identify market opportunities and legal challenges, understand operational requirements, and connect with potential customers and partners in the U.S. market.


    The Program is open to companies of all nationalities. Past and current international tenants at the Koffman Southern Tier Incubator represent countries from across the globe: Canada, Ireland, Israel, Japan, New Zealand, Portugal, Serbia, South Korea, United Kingdom.

  • Program Services
    •  Immigration and visa assistance
    • Legal and government compliance advising
    • U.S. market research and entry assistance
    • Assistance with lean startup methodologies and customer validation techniques
    • Access to capital and potential investors
    • Cultural and translation services
    • Community integration assistance
    • Site selection assistance
    • Administrative and clerical support
  • Facilities Benefits

    The Program will be located at the Koffman Southern Tier Incubator in downtown Binghamton (for incoming foreign startups) and the Huron Campus in Endicott, part of the Greater Binghamton area (for incoming scaled-up companies).

    The Koffman Southern Tier Incubator will provide:

    • Six months of free co-working membership;
    • Six months of free mentorships; and
    • Free access to its programming and events: The Koffman Business Incubation Program; I-Corps type Customer Discovery Workshop; Business Model Canvas: (Re)building Your Business in the U.S.; Binghamton Acceleration of Cleantech Entrepreneurship and Economic Development (XCEED) Program; and various thematic workshops and networking events.

    The Huron Campus will provide:

    • Six months of free rent and ACAD layout and facilities development support;
    • Introductions and networking opportunities with other companies, service providers and consultants.
  • Programming Benefits
    • Ten weeks of standardized workshops on the U.S. market and business environment (one workshop per week);
    • Six months of customized mentorships and guidance on how to enter and grow your business in the U.S. market; how to pitch and obtain investment from U.S. venture capitalists; how to sell your products in the United States; and much more;
    • Three months of student assistance with market research and business plan development;
    • A three-day market exploration bootcamp in New York CIty;
    • Connections: networking opportunities with New York and Southern Tier businesses, government agencies, business service providers; opportunities for matchmaking and one-on-one meetings with potential strategic partners (suppliers, distributors, joint venture partners) and customers; access to regional and statewide incubators, accelerators and industry experts.
  • Program Cost
    • Free programming, mentorships and student support for six months
    • Companies pay travel to the United States and lodging expenses on their own
  • Application for Fall 2022 Cohort

    Application is now open for the Fall 2022 cohort (July-December 2022). 

To learn more, contact Elena Iankova, Director of Soft Landing New York:

Email: | Tel. (607) 777-5069

Soft Landing New York

Koffman Southern Tier Incubator

120 Hawley St.| Binghamton, NY 13901