Michelle's Client Success Stories


ADminders Owner Janet Keefe with some of her PPE productsJanet Keefe started ADminders, a promotional product and apparel distributor, in 1987 and has since received certification as a Women Business Enterprise. When the COVID-19 swept the country, ADminders biggest client, Cornell University, had to close for two months, Janet knew she needed to pivot her business model. Janet contacted the Binghamton SBDC for help and began to work with Michelle Catan, Advanced Certified Business Advisor. With Michelle's help, Janet was able to obtain an EIDL grant, PPP loan, and save multiple jobs.

Fortunately, Janet was approached by one of her most reliable vendors, asking if she could offer PPE items. Janet immediately said yes, and began training in the world of masks, sanitizers, thermometers, etc. She and the ADminders team worked continuously and were able to get her PPE business operational, develop a system to support the online business, and establish PPE.Adminders.com. The team was able to implement their marketing plan, and from there, the orders started coming in.

Janet and the ADminders team were able to successfully pivot their business, which has allowed them to remain open and proudly helping businesses purchase the PPE needed to re-open, thanks to the innovation and proactive business practices and the support of the Binghamton SBDC.

 To find out more about ADminders, visit: https://ppe.adminders.com/ 

Waterman's Distillery 

Waterman'sWaterman’s Distillery, LLC is an innovative producer of all-natural grain neutral spirts and whiskeys in Upstate New York. The owners of Waterman’s Distillery, Joe and Michelle Alig, found they were having difficulties navigating the lending process of securing their financing. They reached out to the SBDC for guidance and support during the financing process with their bank and the SBA. The SBDC was able to expedite the lending process for Waterman’s and refer additional lending sources through the local county IDA and REDEC agencies. Waterman’s Distillery was opened for business in April of 2018 and had an article in Forbes Magazine noting them as a “craft distillery you don’t want to miss visiting this summer” and The NY Times featured article about “A New Wave of Spirits-Drive Travel”.