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Fourth Global Trade and Investment Forum, November 17, 2017

Marketing Strategies for Global Success

The Center for International Business Advancement at Binghamton University held the Fourth Global Trade and Investment Forum for the Southern Tier on November 17, 2017.

Keynote Speaker: Masaaki 'Mike' Kotabe, Distinguished Professor in International Business and Marketing at the Fox School of Business at Temple University Special

Guest Speaker: Robert Manogue, Director of the Bureau of Economic and Business Affairs at the Department of State. Come and learn about latest updates on U.S. trade policy and U.S. government support for expanding to international markets.

Agenda

8:30 - Registration&Coffee

9:00Welcome. Upinder Dhillon, Dean of Binghamton University's School of Management. Per Stromhaug, Asst. Vice President for Innovation & Economic Development, BU

9:10Opening Remarks. Dr. Elena A. Iankova, Founding Director of the Center for International Business Advancement

9:30Keynote Address by Prof. Masaaki Kotabe, Distinguished Professor in International Business and Marketing at the Fox School of Business, Temple University

10:30 - Coffee & Networking Break

10:45 – U.S. Trade Policy and Navigating Market Access Barriers. Robert Manogue, Director of the Bureau of Economic and Business Affairs at the U.S. Department of State

11:35 – Exporter Insights: Marketing Innovation for Global Success. Eric Niermeyer, President of American Craft Furniture Inc.

12:15Global Marketing Information Resources. Alan Michaels, Industry Building Blocks

12:30 - Lunch & Networking

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Last Updated: 11/30/17