Why Be Mobile?
"mobile phones will overtake PCs as the most common Web access devices worldwide by 2013." -Gartner
The World is Going Mobile
The world is shifting to a mobile-dominated post-PC era in IT. The research firm Gartner predicted mobile phones will overtake PCs as the most common web access devices worldwide by 2013.1 This shift is enabled by the convergence of three trends: the growing number of Internet-capable mobile devices, continued development of networks that support connectivity and increasingly flexible web content.2
Young adults, especially college students, are leading the shift to the mobile era.
Going Mobile Supports the University's Mission
Mobile technologies are transforming the way students access academic information, impacting the university's educational mission. Going mobile has great potential to improve student communication, engagement and learning.
Being Mobile Friendly Enhances Student Recruiting"... mobile offerings are quickly becoming a selling point for prospective students considering educational options." - 2011 Horizon Report
Mobile engagement can improve outreach to underrepresented communities. Cell phones help bridge the digital divide by providing Internet access to less privileged teens. 41% of teens from households earning less than $30,000 annually say they go online with their cell phone.3
1. William Clark and David W. Cearley, Mobile Applications and Interfaces: New Approaches for a Multichannel Future, Gartner.com ID G00230586, 9 February 2012.
2. Johnson, L., Smith, R., Willis, H., Levine, A., and Haywood, K., The 2011 Horizon Report. Austin, Texas: The New Media Consortium, 2011.
3. Lenhart, Amanda, Ling, Rich and Purcell, Kristen. Teens and Mobile Phones. Pew Internet & American Life Project, April 20, 2011, http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx, accessed April 2012.
4. Lenhart, Amanda. Teens, Smartphones and Texting. Pew Internet & American Life Project, March 19, 2012, http://www.pewinternet.org/Reports/2012/Teens-and-smartphones.aspx, accessed April 2012.
5. Texas A&M University, gomobile.tamu.edu.
6. Binghamton University Mobile Devices Survey, 2012-2013.