Media and Public Relations, Fall 2019
Media and Public Relations activities
Thanks to a generous gift and continued support from Roger Mills Gilbert ’76, the Office of Communications and Marketing, and specifically, Media and Public Relations, will soon have cutting-edge, live technology on campus. A gift from Gilbert is supporting a studio upgrade that will include a turnkey, high-definition video system. The facility will be used to facilitate live or recorded interviews of a single guest with any television network in the world without the need for on-site technicians. Feeds can also be sent to Content Distribution Networks for webcasting and to various social media platforms such as Facebook for live video broadcasts. This project is significant and aligns with the belief that the great achievements of our students, faculty and staff should be celebrated and shared with the world.
Our Instagram account was ranked #1 in overall engagement among universities in the 2019 Higher Ed Social Media Engagement Report by Up & Up Agency. Our account was recognized for posting memes, pop culture references and witty captions.
We welcomed students back to campus through a multi-channel media campaign. We started a series of blogs designed to prepare students for the new school year, including “8 ways to enrich your college life at Binghamton” and “15 things alumni think first-year students should know,” as well as a video titled “Advice for the Class of 2023.”
On Move-in Day, the Office of Media and Public Relations organized 3,000+ students into the formation of the University’s giant “flying B” logo, which involved the coordination of numerous campus partners. The event was live-streamed on Facebook, reaching more than 22,500 people. We also posted hi-res photos of the B, which were well-received across all social platforms — it became our most popular photo ever on Instagram. Following Move-In Day, we released a time-lapse video of the B formation, as well as “Moving in and letting go,” which featured parents saying goodbye to their students.
We produced three bite-sized research videos, spotlighting new research published by our faculty and students. The most watched video, “Wealth can lead to more satisfying life if viewed as a sign of success instead of happiness,” has 2,800+ views on YouTube to date.
Binghamton in the news
The work of our faculty continues to draw the attention of news outlets from across the globe.
Maria O’Donovan, William Eggleston, Laura Pangallozzi, David Sloan Wilson, Jenny Jiao and many others were featured in a wide variety of national news outlets, ranging from The Smithsonian to National Geographic, reaching an audience of millions.
Maria O’Donovan, director of excavations at Woodstock and assistant to the director of Binghamton University’s Public Archaeology Facility, was featured in Atlas Obscura, ATT.com, Boston Globe, Forbes, Gizmodo, MSN, National Geographic, the New York Post, News Day, Smithsonian Institution, Time, Yahoo!.com and other publications for her research in uncovering the Bindy Bazaar, a cultural landmark that reflects the spirit of the Woodstock Festival. Total circulation: Over 336 million.
William Eggleston, a clinical assistant professor with the School of Pharmacy and Pharmaceutical Sciences, was featured in U.S. News & World Report, UPI, WebMD, the New York Post, Gizmodo and other publications for his research that casts doubt on the safety of the herbal drug kratom. Total circulation: Over 217 million.
Laura Pangallozzi, visiting assistant professor of geography, wrote an article for The Conversation, which was then picked up by Salon.com, Rolling Stone, San Francisco Gate, Wired, City Lab and other publications, discussing how at least 2% of U.S. public water systems are like Flint’s — Americans just don’t hear about them. Total circulation: Over 93.9 million.
Jennifer Wegmann, lecturer of health and wellness studies, was featured in Healthline for insight on how short-term stress and anxiety can actually be beneficial. Total circulation: Over 82.1 million.
David Sloan Wilson, distinguished professor of biological sciences and anthropology, and president of the Evolution Institute, was featured in The Washington Post, Seattle Times, Nature, Chicago Tribune, Houston Chronicle and other publications, sharing his belief that we live in a constant state of threat due to the 24-hour news cycle. Total circulation: Over 76.2 million.
Jenny Jiao, assistant professor of marketing, and a team of other researchers were featured by CNBC and other news publications for their research that found that viewing wealth and material possessions as signs of success, not happiness, yields higher life satisfaction rates. Total circulation: Over 46.2 million.
Emad Hasan, postdoctoral researcher of geography, and Aondover Tarhule, vice provost and dean of the graduate school, were featured in The Huffington Post, CNBCAfrica, The Conversation, Yahoo! News and other publications for their research that found that using data from satellites can better measure the growing water scarcity problem across the globe, particularly in Africa. Total circulation: Over 42.6 million.
David Campbell, associate professor of public administration, was featured in The Conversation, Houston Chronicle, Salon.com, WTOP and other publications for his insight on billionaire philanthropy. He said that his students see giving money away as a good thing but that they’re getting leery of billionaire donors. Total circulation: Over 42.0 million.
Lubna Omar, visiting assistant professor of anthropology, was featured in Times Union, Public Radio International and other publications, where she discussed how the ongoing war in Syria is stalling archaeological excavations around the Fertile Crescent, and destroying artifacts and ancient sites. Total circulation: Over 27.3 million.
David Campbell, associate professor of public administration, was featured in The Conversation, Bozeman Daily Chronicle and other publications, offering tips for selecting charities after disasters like Hurricane Dorian. Total circulation: Over 26.9 million.
Patricia Di Lorenzo, professor of psychology, was featured in The Daily Mail, Science Daily, Yahoo India News and various other publications for her research that revealed how obesity and higher-fat diets may hinder taste processing in the brain. Total circulation: Over 11.9 million.
Hannah Morton, a graduate student within the clinical psychology PhD program, was featured in Science Daily for her research that aims to conceptualize bullying in children with ASD in order to specifically identify different bully and behavior types. Total circulation: Over 9 million.
Guy German, associate professor/graduate program director of biomedical engineering, and Zachary W. Lipsky, biomedical engineering PhD candidate, were featured in Science Daily, Health Medicine Network and other publications for a new study that determined the mechanism through which ultraviolet radiation, given off by the sun, damages our skin. Total circulation: Over 8.73 million.
Sean Choi, associate professor of electrical and computer engineering, was featured in Science Daily for developing a micro bio-battery that could power disposable sensors used in everything from healthcare devices to food packaging. Total circulation: Over 8.7 million.
Geraldine Britton, assistant professor in the Decker School of Nursing, was featured at Salon.com for her insight on how the rise of teen vaping has experts fearing future social costs, such as the renormalization of cigarette smoking. Total circulation: Over 8.5 million.
Anne C. Bailey, professor of history and author of “The Weeping Time,” was featured in The Charleston Chronicle and other publications for her involvement in The New York Times’ 1619 Project. Total circulation: Over 192.6 thousand