Adobe’s Jaiden Price helps companies strategize

Jaiden Price ’24 studied abroad at Copenhagen Business School, where she interned for a fashion brand, improving its inventory visibility and reducing lead times. It mirrored her eventual work helping automotive and manufacturing companies move faster, better understand their customers, and deliver more personalized interactions.

As a senior digital strategy analyst at Adobe, Price partners with sales teams and clients to define the next level of their customer experience and create action plans using Adobe’s platform.

“A big part of my work is building executive narratives, leading workshops, and helping organizations align around a clear vision for growth,” Price says.

She helps automotive and manufacturing companies address disconnected customer data, inconsistent experiences across channels, and clunky go-to-market processes.

Price helped Adobe launch its Customer Journey Analytics B2B Edition, an application that bridges the gap between marketing and sales by visualizing the entire B2B buying journey.

“Binghamton helped me build the foundation for how I think and communicate,” says Price, one of the 2026 Bearcats of the Last Decade (BOLD) 10 Under 10 presented by the Binghamton University Alumni Association. “The emphasis on critical thinking, collaboration, and storytelling has been valuable in my role, where I need to distill complex ideas into simple, compelling narratives for executives.”

As she focuses on learning more about the industry and growing initiatives that drive measurable business impact, she’s creating TikTok, Instagram, YouTube, and LinkedIn content (@thisisjaide) on early careers, creativity, and life as a young professional in New York.

“What started as a passion project has grown into something I’m really proud of,” Price says. “It keeps me grounded, creative, and connected to the next generation of professionals coming up behind me.”