SP5.1: Plan and Execute the Next Successful Comprehensive Gifts Campaign

Goals Advanced: SP5-Goal 1

How will we know that the project was a success? Which indicator is it likely to move? When gifts and donations hit the projected target of the campaign. Gift and donation revenues

When will success be realized? Once the campaign time-line has been approved

Milestones since the last update:

A Vice President for Advancement was hired to lead the division in July of 2014. An Associate Vice President was named in August of 2014. Resources were allocated to add front line fundraising staff during fiscal year 2014-2015 and searches are underway for three major giving positions and two annual giving positions. The addition of these positions strengthens Advancement and moves it closer to a position of campaign readiness.

Gifts to the university are projected to increase from $5.4M to $6.5M in FY2015, with the number of donors increasing by approximately 500. This trajectory, along with the addition of several development officers could position BU to state of comprehensive campaign readiness by late 2016, depending on the size of the campaign goal, nature of the campaign and the degree to which experienced development officers join and remain in the Advancement operation.

Cash gifts did indeed increase dramatically in FY 2015, versus FY 2014 – by $1.3M or 23%. The Division of Advancement considers this and other factors indicative of a strong upward trend in the fundraising program. A five year plan was developed by the Division of Advancement, aimed at doubling dollars committed and given to Binghamton by donors by FY 2020. Key positions were filled: An additional major gift officer for Harpur College, a major gift officer for Watson, a fundraiser for CCPA and an executive level fundraiser to handle corporate fundraising, SoPPS fundraising and a central caseload. Three Development Associates were hired to build the leadership giving progam and approval was received for the following positions: Director of Gift Planning, Director of Foundation Relations and an additional major gift officer for the School of Management. The program is poised to aggressively pursue its five year plan.

Finally, a campaign readiness assessment was performed by well-established firm Washburn & McGoldrick in 2015. In addition to issuing recommendations for strengthening our fundraising program, the report advised that we delay a campaign until at least 2018 at such a time when we are better staffed with a better developed prospect pipeline.

Last Updated: 9/12/14