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School of Management

Marketing

Coordinator of marketing concentration: Subimal Chatterjee

Typical Schedule for Marketing PhD students

Year 1

First semester: Research Methods I, Seminar in Marketing (Current Topics), Teaching Pedagogy, Minor Coursework and Advanced Quantitative Courses

Second semester: Research Methods II, Specialized Seminar in Marketing, Minor Coursework and Advanced Quantitative Courses

Year 2

First semester: Specialized Seminars in Marketing, Minor Coursework and Advanced Quantitative Courses Second semester: Specialized Seminars in Marketing, Minor Coursework and Advanced Quantitative Courses

Year 3

Comprehensive Exams, Dissertation Proposal

Year 4

Dissertation

Marketing Faculty

MANOJ AGARWAL, Ph.D., State University of New York at Buffalo
Research interests: Marketing and finance interface, branding and brand equity, product diffusion, marketing and interface design

GEORGE BOBINSKI, Ph.D., Indiana University
Research interests: Advertising, consumer behavior, individual and group decision-making

SUBIMAL CHATTERJEE, Ph.D., University of Pittsburgh
Research interests: Economic psychology of consumer behavior, judgment and decision-making

DEBI MISHRA, Ph.D., Case Western Reserve University
Research interests: Distribution systems, strategic partnerships, marketing strategy, research methodology

CHANG HEE PARK, Ph.D., Cornell University
Research interests: Customer relationship management, e-commerce, marketing-operations interfaces, probability models

GLENN PITMAN, Ph.D., Pennsylvania State University
Research interests: Marketing strategy, advertising and sales management

QI WANG, Ph.D., University of Florida
Research interests: Standards competition and network effects, corporate sustainability, emerging globalization, product and business innovation

JENNY JIAO, Ph.D., University of Iowa
Research Interests: Moral decision making, emotion, and branding

Last Updated: 2/28/17