Are you interested in launching a new product, starting your own company or revolutionizing
a market? The entrepreneurship concentration provides a theoretical and practice-based
background you’ll need to manage new ventures in start-ups and at established organizations.
Students who major in entrepreneurship have the opportunity to competitively create
and propose new business business plans. Faculty members and entrepreneurs will assist
students in their research, discussions and presentation preparation. The entrepreneur
judges are typically be alumni of the School of Management who are working on Wall
Street as venture capitalists, along with local business owners and entrepreneurs.
Coursework
The entrepreneurship concentration is fulfilled by one required course and three elective
courses. The current schedule for these courses is available in the Schedule of Classes
on the BU Brain. Descriptions of courses are listed in the Binghamton University Bulletin and course descriptions for the upcoming semester are available on the BU Brain.
Contact Academic Advising for the most updated list of core courses and electives.
Required coursework
Completion of J-Core coursework required for all courses.
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ENT 460 - Entrepreneurship
The focus of this class is on recognizing opportunities and creating new ventures.
We will investigate the "mindset" of an entrepreneur, as well as the components,
tools, and best practices of entrepreneurship. We will use the most up to date practices
of the startup ecosystem to evaluate the viability of your new venture; write a business
plan; build an "E-team" that possesses the attributes necessary for success;
financing; starting and operating a business, and creating liquidity for shareholders.
4 credits
Traditionally offered fall and spring semesters
Levels: Undergraduate
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ENT 465 - Entrepreneurial Finance
Levels: Undergraduate
Electives
Select two of the following.
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LEAD 351 - Leadership Skills&Development
Focuses on individual leadership development. Concentrates on leadership as a dyadic
or small-group process, e.g., one leader and several followers. Also provides a survey
of the major topical areas of leadership. Students learn how to use technology to
enhance their leadership potential up front and working at a distance with others.
4 credits. Prerequisite: MGMT 311. Traditionally offered fall semesters.
Levels: Undergraduate
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LEAD 353 - Strategic Leadership
Focuses on leading larger systems and on the role of culture in organizations.
Emphasis is on how to work in larger organizations to effect strategic change, implement
new technology, work across different boundaries/units, and work in different cultures
and globally. Intent is to develop the capacity in students to consult with larger
organizations on strategic leadership and change management practices. Students work
with advanced information technology to learn how to best manage knowledge and to
develop a learning culture in organizations. 4 credits. Prerequisite: MGMT 311.
Traditionally offered spring semesters
Levels: Undergraduate
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LEAD 354 - Innovation and Creativity
This class will learn what organizations do to stimulate creativity in employees
and throughout the organization, manage the innovation process, foster external ties
for partnerships for innovation, and bring products to market. Students will interact
with Chief Innovation Officers and team members of these organizations. Students
will also be encountering and practicing creativity skills and tools themselves in
the classroom turned Innovation Lab.
Prerequisite: MGMT 311 credits: 4
Levels: Undergraduate
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MKTG 320 - Marketing Research
Role of marketing research; research design, sampling, questionnaire construction,
data collection methodology, techniques for data analysis, and report writing. 4 credits.
Pre-requisite, MKTG 311. Traditionally offered fall and spring semesters
Levels: Undergraduate
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MKTG 460 - Strategic Product & Brand MGMT
Focuses on understanding: a) existing product portfolio issues such as cannibalization, ecosystems, standards, and synergy b) new product
topics such as idea generation, concept testing, test marketing and introduction,
and c) brand management challenges involving extension, dilution, and valuation.
4cr. Traditionally offerd in the fall semester.
Levels: Undergraduate
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MKTG 465 - Social Media Marketing
This course will teach students the fundamentals of social media marketing —
specifically establishing clear organizational goals for engaging in social media
(why), developing solid strategies for implementation (what), and determining other
key campaign logistics such as who, where, and when. The class will be a lively mix
of lecture, case, discussion, project, and engagement both in the classroom and online
using hashtags and other social tools.
Levels: Undergraduate
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MGMT 480P - Intro. to Product Management
Introduction to Product Management is a new, project-based course designed to introduce
students to the field of product management, and build the foundational skills to
pursue it as a career. The course is meant for students interested in creating the
next generation of innovative digital products. Great products often come from people
with diverse backgrounds; as such, students from a wide array of academic backgrounds are welcome
in the course. Furthermore, no previous product management experience or knowledge
is necessary.
For this course, expect a healthy mix of hands-on projects, building products &
prototypes from scratch, customer discovery, ideation, introduction to industry tools,
discussions with practitioners and mentors, and other forms of experiential learning
that mirror the day-to-day activities of product managers at top tech companies.
Levels: Undergraduate
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MIS 460 - E-Business
This course provides a broad introduction to e-business. To put it simply, e-business
is doing business online by strategically using information and communication technologies
(ICTs) to perform various activities from back-office to front-office. It is an evolutionary
step in the convergence of technological development and business innovation. Technological
innovations have allowed businesses to operate globally and gain a presence like never
before. By taking advantage of ICTs in all aspects of the business, enterprises have
completely changed how they operate and interact with their stakeholders. Despite
the various benefits of e-business, effective e-business implementation faces various
managerial and technological challenges. This course is designed to highlight the
managerial perspective of e-business with an emphasis on the role of ICTs. Students
are expected to be able to apply the knowledge domains we will be discussed in class
to understand and resolve business problems that confront organizations during their
introduction and implementation of e-business. The primary objective of the course is to expose students to key concepts and issues
that transform commerce in a digital environment. The course will cover many key e-business
knowledge domains, including (simple) website design, search engine optimization,
change management, business process reengineering, and process mining. Students will
learn by doing various course activities and projects. 4 credits. Prerequisites:
MIS 311. Offered spring semesters.
Levels: Undergraduate