Debi P Mishra Associate Professor School of Management 607-777-2893 AA 206 mishra@binghamton.edu EducationBS, National Institute of TechnologyMBA, Indian Institute of ManagementPhD, Case Western Reserve UniversityResearch InterestsMarketingHonors and AwardsChancellor's Award for Excellence in Teaching – 2004-2005Related News StoriesBarbenheimer, Coca-Cola drinks gain success by generating hype. New research shows how businesses should roll out new productsTwo innovative Binghamton University School of Management faculty make list of nation’s ‘Best Business Professors’ School of ManagementAcademicsCareer ServicesStudent ExperienceAlumniAboutOur FacultyOur Staff