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headshot of Yang (Jenny) Guo

Yang (Jenny) Guo

Assistant Professor of Marketing

School of Management


  • BA, Shanghai International Studies University
  • MBA, MS, West Virginia University
  • PhD, University of Pittsburgh

Research Interests

  • Sharing economy
  • Access-based consumption
  • Brand ethicality and sustainability
  • Consumer wellbeing

Teaching Interests

  • Consumer behavior
  • Judgment and decision-making
  • Social media marketing
  • Brand management
  • Corporate social responsibility

Research Profile

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Curriculum Vitae

Curriculum Vitae