#whoknew Campaign

About the #whoknew campaign


Binghamton University launched the #WhoKnew social norms campaign in 2019 as part of the Binghamton Campus and Community Coalition's (BCCC) larger efforts to prevent and reduce underage drinking and drug use among the campus community. BCCC and the #whoknew campaign have been funded, in part, by the five-year, $625,000 environmental prevention grant from the New York State Office of Alcoholism and Substance Abuse Services (OASAS).

In fall of 2017, 2019, and 2021 thousands of undergraduate students across 20 different SUNY campuses were invited to complete the SUNY/OASAS College Student Survey. The survey asked students questions about their substance use habits, perception of risk, motives for use, etc. Anyone who completed the survey was entered into four separate drawings for $500. 

Via the #WhoKnew social norms campaign, Binghamton is highlighting some of the surprising findings specific to our campus. 

What is BCCC?

The Binghamton Campus and Community Coalition (BCCC) is a group of stakeholders from the Binghamton University campus and the local community with shared interest in developing and supporting environmental strategies to reduce underage drinking and drug use. The group includes local leaders, members of law enforcement, local business owners, campus administrators, and more.

What Are Environmental Prevention Strategies?

Environmental strategies are prevention efforts aimed at changing or influencing community conditions, standards, institutions, structures, systems and policies that may be facilitating underage drinking and drug use. The goal is to create long-term, systemic change. Social norms campaigns, increasing fines for underage drinking, moving tobacco products behind the counter, not selling cold, single-serving containers of beer in convenience stores, etc. are all examples of environmental strategies.

2021 #whoknew campaign posters!

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