Marketing Concentration
The Marketing concentration in the School of Management at Binghamton University prepares students to analyze and solve problems related to the promotion of brands, products, or services in order to attract and retain customers. Emphasis is on both behavioral and quantitative aspects of marketing. Courses emphasize how technology, innovations, and social media are reshaping the way in which global firms make data-informed marketing decisions, including new product development, servicing old markets and creating new markets, developing relationships and strategic alliances with customers and business partners, and how to effectively communicate the value of their products and services to customers.
Requirements to Declare Concentration
- Completion of MKTG 311 earning a B- or higher
Concentration Requirements
- Completion of MKTG 320, MKTG 441, MKTG 475, or MKTG 455, and 4 additional Marketing electives
- Combined GPA of 2.7 or higher in your Marketing concentration courses
Note: Only courses taken at Binghamton University or as part of a study abroad program will count towards a concentration GPA.
Coursework
The schedule of course offerings is available in the official Binghamton University Schedule of Classes on BU Brain.
Descriptions of courses are listed in the Binghamton University Academic Guide, and course descriptions for the upcoming semester are available on BU Brain.
Contact Undergraduate Academic Advising for the most up-to-date list of core courses and electives, as well as required prerequisites.