The University has become identifiable by several symbols that are known as trademarks
or registered marks. These include spirit marks and the “Bearcats” and “Binghamton
University” athletics marks.
Licensing and trademark services
Binghamton University’s Licensing and Trademark Services program works to ensure the
public properly identifies and associates University marks on products bearing the
University’s logos, protects the use of the University’s name and symbols and shares
the benefits derived from commercial use of these identifying marks.
A licensed vendor must produce all products bearing a University trademark or copyright.
The University’s licensed vendor is Learfield Licensing Partners, which is responsible
for the daily administrative activities generated by the licensing program. Learfield
processes licensing applications, coordinates artwork approvals, collects royalty
payments* and enforces trademark infractions.
While products intended to be sold as a fundraiser are not exempt from royalties,
products intended for internal use by University units, academic groups and student
organizations might be exempt from royalties.
Approval is mandatory for products bearing University spirit and athletics marks
The University’s licensing coordinator must approve all products bearing the University’s
spirit and athletics marks. Failure to obtain approval from the licensing coordinator
may result in the seizure of all non-approved merchandise and may also result in legal
- Contact Binghamton University’s coordinator of licensing and trademark services, Beverly
Switzer, at email@example.com or 607-777-3500
- Contact Learfield Licensing Partners’ brand management director, Rik Fitton, at firstname.lastname@example.org or 616-395-0676