Marketing URL Request

Marketing URLs, sometimes called vanity URLs, are often used for marketing due to the ability to publish short, ‘catchy' web addresses in print and electronic mediums. For example, a website's fully-qualified address may be and the marketing URL would be

The marketing URL registration request allows for the following:

  • Ensure Binghamton ownership of all marketing URLs
  • Ensure alignment with the university marketing strategy
  • Streamline the registration process
  • Collect necessary information from the requestor in one contact form
  • Obtain appropriate approvals for the associated costs and intended use
  • Ensure that technical contacts are maintained to facilitate accurate maintenance and publishing of marketing URLs on the world wide web

Please note:  Requests will still be evaluated according to availability and alignment with the university marketing strategy.

Request a Marketing URL