Faster computing powers have made it possible for organizations to transform their massive amounts of data into information and apply advanced analytics methods to problems that were impossible to solve even ten years ago. Business analytics uses data, statistical and quantitative analysis, programming, predictive modeling, and optimization to make businesses work better and provide them with competitive advantage.
A concentration in Business Analytics will prepare you with the skills to use data and models that organizations are looking for in order to help them make better decisions in diverse areas like marketing, supply chain, operations and healthcare.
The business analytics concentration is fulfilled by three required course and one elective course. The current schedule for these courses is available in the Schedule of Classes on the BU Brain. Descriptions of courses are listed in the Binghamton University Bulletin and course descriptions for the upcoming semester are available on the BU Brain.
Contact Academic Advising for the most updated list of core courses and electives.
(Completion of S-Core coursework required for all courses, MIS 325 can replaced with an elective below if approved)
- SCM 360 - SpreadsheetModeling&Dec Making
- MIS 325 - Essentials of Programming
- SCM 460 - Bus Intelligence & Analytics
Select one or more of the following: (students also have the option to select MIS 480J: Introduction to Machine Learning and MKTG 480R: Data Mining Techniques in Marketing)
- MKTG 441 - Customer Analytics
- MKTG 475 - Data Driven Marketing
- MKTG 480F - Social Media MKTG Analytics
- MIS 480F - IT for Business Analytics
- MIS 480H - Web Mining/Soc Netwk Analysis
- MIS 480J - Intro to Machine Learning
- MKTG 480R - Data Mining Techniques in MKTG
- SCM 365 - Supply Chain Management
- SCM 465 - Managing Healthcare Operations