Marketing involves the study of consumers and their needs in order to offer a product or service. The concentration utilizes computer technology, group work, case analysis and marketing simulations to strengthen your skills in offering innovative marketing solutions and selling/improving products. The School of Management also weaves ethical and international issues into the curriculum to enrich your perspective.
The marketing concentration is fulfilled by one required course, two marketing elective courses (must be above MKTG 311) and an additional elective course. The current schedule for these courses is available in the Schedule of Classes on the BU Brain. Descriptions of courses are listed in the Binghamton University Bulletin and course descriptions for the upcoming semester are available on the BU Brain.
Contact Academic Advising for the most updated list of core courses and electives.