Marketing Campaigns

University Communications and Marketing is responsible for creating integrated marketing programs and strategic initiatives that publicize and support the University's mission of teaching, research and service to audiences through broadcast, print and digital communications.

Examples of recent work

  • Creating communications streams that encourage prospective undergraduate and graduate students to apply to Binghamton
  • Developing a series of ads for the Chronicle of Higher Education to raise the University‚Äôs recognition among peers
  • Implementing a series of retargeting ads on Pandora and Facebook that encourage students who have been on our website to re-engage with us
  • Producing a series of ads on NYC, a New York City affiliate of National Public Radio, to both attract prospective students and raise our visibility and reputation among industry leaders, members of the media and peers

To discuss marketing campaigns and strategic initiatives:

Greg Delviscio, vice president for Communications and Marketing, is the principal liaison for marketing campaign and strategic communications services. Contact Greg at 607-777-2175 or