Marketing Specialization

Want to find out more about the marketing specialization?

Contact the program coordinator Submial Chatterjee at or 607-777-2733.

Marketing Specialization Overview

The marketing specialization emphasizes the development of research skills necessary to pursue a career in academia. Students in the concentration benefit from strong faculty mentorship and a collaborative approach. The specialization welcomes students interested in researching behavioral, strategic, and methodological issues in marketing.

The program offers flexibility in the second year of coursework to allow students to pursue specific topic areas of interest. Only a handful of individuals are accepted into the program every other year, in order to ensure students are able to work one-on-one with faculty. A significant part of the program requirements involve pursuing and presenting original research.

Most students complete their PhD within four years. Below are the major milestones we expect our students to achieve in order to progress from year-to-year through the program:

  • Year 1: Pass first-year paper.
  • Year 2: Pass marketing qualifying exams (major and minor).
  • Year 3: Successfully defend research dissertation proposal.
  • Year 4: Successfully defend research dissertation.


Year 1: Fall, Spring

  • MGMT 581L - Advanced Business Statistics (Analytics I)
  • MGMT 600 Research Methods I
  • MKTG 600 Current Topics in Marketing
  • MKTG 601 - Quantitative Methods and Models (Analytics II)
  • MGMT 601 - Research Methods II
  • MKTG 602 - Judgment and Decision Making Seminar

Year 2: Fall, Spring

  • MKTG 604 - Discrete Choice Modeling Seminar
  • MGMT 601 - Pedagogy in Management
  • Analytics Elective I
  • Elective I, II, III, IV

Year 3: Fall, Spring

  • MGMT 698 - Predissertation Research

Year 4: Fall, Spring

  • MGMT 699 - Dissertation Research

Marketing Faculty

The marketing faculty have a wide range of research interests in behavioral and quantitative marketing across functional areas (e.g., marketing/finance) and disciplines (e.g., marketing/judgment and decision making). Some of their current research interests include: moral judgments, emotions and decisions, risk and uncertainty, branding and innovation adoption, marketing and finance interactions, relationship marketing and strategic alliances among firms, and competitive marketing strategy with standard competition.

The faculty have published articles in leadeding marketing journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, and Journal of Consumer Psychology. In addition, they have published in top-tier journals outside of marketing, such as Production and Operations Management and Organizational Behavior and Human Decision Processes.