Media and Public Relations

The Media and Public Relations team wrapped up several high-profile projects this quarter, including the “Binghamton University Aerial Tour” video, created to offer a bird’s eye view of campus.

The work of our faculty continues to draw the attention of news outlets across the globe. Changhong Ke, Richard Mattson, Celia Klin, Ron Miles, Lina Begdache, David Campbell and many others were featured in a wide variety of national news outlet sources ranging from Business Insider to Newsweek, reaching an audience of millions.

With finals looming, the MPR Office also collaborated to create a video featuring President Harvey Stenger, who went “undercover,” working as a barista at the Hinman College Starbucks, serving drinks, “toma-tillo” sandwiches and more to sleepy-eyed students. Both videos have garnered close to 5,000 views on YouTube since they were posted and were both a big hit across social media.

Binghamton in the news

Changhong Ke, associate professor of mechanical engineering, and a collaborative team of material engineers, were featured in publications such as Business Insider, Newsweek, Futurism.com, ScienceDaily, Phys.Org.com, IFL Science and others for identifying boron nitride nanotubes as a material that could be used to boost aircraft travel to hypersonic speeds. Total circulation: Over 61 million.

David Campbell, associate professor of public administration, was featured in publications such as The Conversation, Salon.com, UPI.com, Fast Company, San Francisco Gate, Los Angeles Times, CBS News and others for his article “Stretching your donation dollars: 5 tips.” In the article, Campbell suggests that “the ideal way to show your compassion is to donate money to a charity that you respect, rather than shipping cartons of diapers and cases of canned chili.” Total circulation: Over 54 million.

Celia Klin, professor of psychology, was featured in publications such as Newsweek, The New York Post, Thrillist, ScienceDaily and Phys.Org.com for her expertise regarding “textisms.” Zeroing in on punctuation, Klin and her collaborators found that the inclusion of a period in a text message can convey negativity. A key takeaway, according to Klin, is that people have adapted to communicate effectively with whatever tools they have – as language and technological innovation constantly evolve—and that textisms are part of that evolution. Total circulation: Over 50 million.

David Campbell, associate professor of public administration, was featured in publications such as The Conversation, Chronicle of Philanthropy, Los Angeles Times, San Francisco Gate, The Chronicle and others for his article “Learning by Giving: How today’s students can become tomorrow’s philanthropists.” One approach, known as “experiential philanthropy,” teaches about charitable giving through hands-on experiences. Students get real money, typically about $10,000 per class, to give away to local nonprofits. Total circulation: Over 48.4 million.

Richard Mattson, associate professor of psychology, was featured in publications such as The New York Post, The Independent, The Daily Mail, Psych Central, Bustle and Teen Vogue for his research showing that most men confuse sexual interest with consent, regardless of the situation. Total circulation: Over 41 million.

Ron Miles, SUNY distinguished professor of mechanical engineering, was featured in publications such as Yahoo.com, ScienceDaily, Good Health, International Business Times and others for his research that indicated that hearing aids, smartphones and microphones could be improved with spider silk. Total circulation: Over 37 million.

Ruth Van Dyke, professor of anthropology, was featured in publications such as Yahoo.com, PhysOrg.com, The Denver Post and others calling for more protections of an expansive area surrounding Chaco Culture National Historical Park. Van Dyke said increased oil and gas development has the potential to destroy parts of the landscape that could provide a better understanding of the ancient civilization that once inhabited the region. Total circulation: Over 19 million.

Kanneboyina Nagaraju, professor of pharmaceutical sciences, was featured in publications such as Men’s Health, Psychology Today, ScienceDaily, NDTV and others for a study which showed that endurance training can be a helpful tool when dealing with muscle inflammation. Total circulation: Over 17.6 million.

Mary Muscari, associate professor in the Decker School of Nursing, was featured in publications such as NBCNews.com for her expertise as a forensic nurse and criminologist in regards to the Las Vegas shooting of October 2017. In the article, Muscari said: “The age is interesting. I don’t think we’ve had too many in their 60’s. The other thing that stood out was his method: Most of the shooters want to be face-to-face with their victims. This is like a sniper attack, which is unusual.” Total circulation: Over 13 million.

Lina Begdache, molecular biologist, registered dietitian-nutritionist and assistant professor for health and wellness studies, was featured in publications such as Newsweek, suggesting that skipping meals is a “mean trick to your body, which is eagerly anticipating breakfast.” Total circulation: Over 10 million.

Marvin Diaz, assistant professor of psychology, was featured in publications such as Yahoo!Lifestye, ScienceDaily, Newsmax and others for his research that showed that no amount of alcohol is safe to drink during pregnancy. Total circulation: Over 8 million.

Seokheun Choi, assistant professor of electrical and computer engineering, was featured in publications such as NDTV, ScienceDaily, Phys.Org.com, Genetic Engineering and Biotechnology News and others for developing a paper patch that could help diabetics monitor blood-sugar levels. The paper-based device attaches directly to skin, wicks sweat to a reservoir where chemical energy is converted to electrical energy, and monitors glucose without external power and sophisticated readout instruments. Total circulation: Over 7.8 million.

Isaac Vaghefi, assistant professor of management information systems, was featured in publications such as International Business Times for his expertise pertaining to smartphone addiction. According to Vaghefi, “Our smartphones have turned into a tool that provides short, quick, immediate satisfaction, which is very triggering. Our neurons get fired and dopamine is being released, and over time, this makes us acquire a desire for quick feedback and immediate satisfaction.” Total circulation: Over 7 million.

Seokheun Choi, assistant professor of electrical and computer science, and fellow researchers were featured in publications such as ScienceDaily, Phys.Org.com, Health Medicine Network and others for creating a micro-scale biological solar cell that generates a higher power density for longer than any existing cell of its kind. Total circulation: Over 6.8 million.

Linjun Yin, professor of computer science, was featured in publications such as ScienceDaily, Daily News and Analysis, News-Medical Net and others for creating a new framework that interprets mouth gestures as a medium for interaction with virtual reality in real time. Total circulation: Over 6.5 million.

Amber Doiron, assistant professor of biomedical engineering, was featured in publications such as ScienceDaily and Phys.Org.com for her work pertaining to gold nanoparticles, which could help make drugs act more quickly and effectively. A new study by Doiron is one of the first of its kind to look deeper into these nanoparticles in regards to health. Total circulation: Over 6 million.

Binghamton University Dining Services registered dietician Julie Lee was featured in Reader’s Digest for sharing a recipe for Egg Salad Avocado Toast. The combination of healthy fats from the avocado, protein from the egg and complex carbs from the toast breakdown slowly, providing a steady stream of energy to get through the morning. Total circulation: Over 3 million.

Social media

We posted a wide range of social ad campaigns targeting undergraduate and graduate admissions prospects, utilizing Snapchat ads for the first time to reach a younger demographic.

We are using social media to increase applications internationally. We increased our number of posts and targeted ads toward international students, specifically in India, China and South Korea.

We are producing more videos to package with national research news releases and run on our social accounts. We are also designing eye-catching graphics to highlight research on social.

We fine-tuned our SUNYCUAD award-winning Snapchat Takeover program to focus on shorter, more engaging content. Users are now required to submit a video pitch and outline.

We started using the bite-sized Instagram Stories feature to highlight research, new blogs, events and more. Posts in our Stories regularly receive 6,000+ views.

“26 Signs You Attend Binghamton University” was our most popular blog post, garnering 5,000+ pageviews in its first week, and a 24,000+ reach on Facebook.

The Homecoming 2017 campaign encompassed all social channels, (Binghamton Alumni Association and Binghamton University) and the third-party network Adroll, garnering a total of 661,218+ online users, reached with a mix of various content, blogs, photos, videos and advertisements.

The Binghamton Women’s Weekend 2017 digital and social campaign encompassed all social channels (Binghamton Alumni Association and Binghamton University) garnering a total of 193,586+ online users, reached with a mix of various content, blogs, photos, videos and advertisements.

Videos

With finals looming, President Harvey Stenger went “undercover,” working as a barista at the Hinman College Starbucks location, serving drinks, “toma-tillo” sandwiches and more to sleepy-eyed students. Watch President Stenger, as he goes Barista!

Several videos were added to our Major Minute video series.

According to Celia Klin, professor of psychology, punctuation in text messages helps replace cues found in face-to-face conversations. Textisms like emoticons, misspellings and GIFs aren’t sloppy; they help provide critical information normally found in face-to-face conversations, according to new research from Binghamton University.

Watch this amazing Binghamton University aerial tour video. Take a sky-high tour of Binghamton University – from the tranquil Nature Preserve to the cutting-edge Innovative Technologies Complex to our inviting residential communities—and see where all of our amazing classes, research, athletics and more take place!

Endurance exercise is helpful in treating inflamed muscles, new study shows. New research by faculty at Binghamton University, State University of New York found that endurance training can actually be helpful in dealing with muscle inflammation, or myositis.

President Stenger’s birthday balloon: Students in the Scholars Program surprised President Harvey Stenger with a balloon ride on the Peace Quad for his birthday!

Watch this 360 tour of Binghamton University’s NYS Center of Excellence. S3IP, a New York State Center of Excellence at Binghamton University, brings industry and academic partners together to address real-world problems in electronics packaging.

Home away from home: A top-ranked University at a price you can afford — Binghamton University is the State University of New York and the premier public university in the Northeast United States. Apply now!

Watch as Randall Edouard, long-time Binghamton staff member and EdD candidate in the College of Community and Public Affairs, shares how his education allows him to pursue his passion of serving students.

Emily Tier empowered herself as a grad student at Binghamton University, transitioning from an internship at United Health Services (UHS) to a full-time job working in the field of palliative medicine.